Senior Product Marketing Manager

Point is a company dedicated to making homeownership more valuable and accessible. They are seeking a Senior Product Marketing Manager to lead marketing efforts, develop customer insights, and shape the narrative for their home equity products.

Responsibilities:

• Build customer insights
• Lead homeowner research and contribute to segmentation development, ensuring marketing and product decisions are grounded in real customer understanding
• Develop the narrative
• Collaborate with the Brand team to incorporate your product research into segment messaging, and tone of voice across channels
• Lead product marketing
• Build and execute go-to-market plans for launches, enhancements, and experiments in close partnership with Product and Growth
• Shape Point’s content and communications strategy
• Partner with content, SEO/AEO, social, and reviews to ensure messaging meaningfully advances our narrative, organic visibility, and homeowner trust
• Measure and learn
• Define and track KPIs related to message clarity, awareness, trust, and content performance

Requirements:

• 6+ years of product marketing experience, preferably in a high-consideration or regulated category (fintech a plus)
• Deep experience with customer research and segmentation, with the ability to translate qualitative and quantitative insights into clear positioning and messaging
• Proven product marketing operator with a track record of leading GTM efforts, launches, and cross-functional alignment
• Exceptionally strong writer and communicator who can translate complexity into clarity across products, segments, and channels
• High ownership, strong judgment, and a bias toward action — comfortable operating autonomously and driving work forward
• A systems thinker who enjoys creating frameworks, structure, and repeatable processes in ambiguous or high-growth environments