Entertainment Market Research Manager or Senior Manager

National Research Group is a leading global insights and strategy firm specializing in entertainment, technology, and culture. They are seeking a Research Manager or Senior Research Manager to manage research initiatives that shape content and campaigns for top studios and streaming platforms.

Responsibilities:

• Manage end to end custom quantitative and qualitative research projects, including proposal design, methodology approach, questionnaire and discussion guide development, data analysis and storytelling
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines
• Build relationships through effectively managing day-to-day client interaction and helping solve client issues and concerns
• Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies
• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy

Requirements:

• 3+ years' experience working in consumer insights, consumer research or in an analyst/strategy role
• Strong foundation in custom research across qualitative and quantitative research methodologies, including survey writing, data tab review, quality control, and analytical rigor
• Ability to adapt, think critically, and solve problems
• Ability to connect the dots and turn complex research findings into clear, compelling narratives
• Expert at working with data to identify trends and insights, including both structured and unstructured data
• Excellent verbal and written communication skills
• Experience nurturing and building relationships with clients
• Ability to work collaboratively and harmoniously within a team and across teams
• Ability to mentor and inspire junior team members
• Passion for film and TV and turning audience behavior into strategy
• B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field
• Strong focus on entertainment
• Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides
• Additional degrees are welcome