Growth Marketing Manager

Bodily is a venture-backed women's health company transforming underserved categories through product innovation and data-driven growth strategy. The Growth Marketing Manager will own and scale retention and performance marketing channels, focusing on email marketing and performance influencer initiatives to drive revenue and retention.

Responsibilities:

• Full ownership of Klaviyo strategy and execution
• Build and optimize lifecycle flows (welcome, post-purchase, sunset, winback)
• Plan and execute campaign calendars aligned with business goals
• Lead segmentation, testing, and deliverability best practices
• Drive measurable increases in retention and LTV
• Report clearly on performance and insights
• Own and scale our performance-based influencer program
• Source, onboard, and manage creators who drive measurable conversions
• Manage affiliate platforms including ShopMy and Awin (experience preferred)
• Structure commissions and track ROI at the partner level
• Secure whitelisting rights and source high-performing creative for paid amplification
• Collaborate with paid media to test and scale influencer-generated content
• Manage the marketing calendar and ensure alignment across initiatives
• Contribute to launches and promotional strategy
• Support brand partnerships, retail initiatives, and new channel exploration
• Ensure messaging remains clear, evidence-based, and consistent across channels
• Provide performance creative and feedback loops to paid partners
• Use tools such as Triple Whale and reporting dashboards to evaluate channel impact
• Analyze CAC, LTV, AOV, retention, and channel performance to inform strategy and optimize execution

Requirements:

• 4-6 years of experience in growth marketing, email marketing, or performance marketing roles with measurable revenue impact
• Proven track record owning email marketing strategy and execution in Klaviyo (required)
• Experience managing performance influencer or affiliate programs with clear ROI accountability
• Klaviyo mastery - you've built sophisticated lifecycle flows, managed complex segmentation strategies, and consistently improved retention metrics through email
• Performance marketing fluency - you understand CAC, LTV, contribution margin, and how channels interact across the funnel
• Revenue accountability - you measure success in dollars, not vanity metrics
• Data-driven decision maker - comfortable analyzing performance data, building dashboards, and translating insights into action
• Cross-functional collaborator - able to work effectively with paid media, creative, operations, and leadership
• Clear, concise communicator - you distill complexity into actionable recommendations
• Mission-driven - passionate about improving women's health and creating products that make a tangible difference in people's lives
• Background in DTC, ecommerce, or consumer brands preferred