Demand Generation Marketing Manager

Alliant Insurance Services is one of the largest insurance brokerage firms in the U.S., focused on delivering employee benefits solutions. The Demand Generation Marketing Manager will develop and manage integrated demand generation strategies to drive qualified pipeline and revenue growth, collaborating closely with various teams to align marketing efforts with business objectives.

Responsibilities:

• Serves as the primary demand generation lead for the practice
• Develops and manages multi-channel demand generation strategies aligned to the team's growth priorities, target industries, and buyer personas
• Owns end-to-end campaign planning, design and execution across digital, content, events, webinars, account-based marketing (ABM), and sales enablement channels
• Translates practice-level business objectives into measurable marketing programs that support pipeline and revenue goals
• Partners closely with sales leadership, producers, and practice leaders to support prospecting, account expansion, and cross-sell initiatives
• Partners with corporate brand, digital, communications, and marketing operations teams to ensure consistency and scalability
• Collaborates with marketing operations to define campaign KPIs, pipeline attribution, and ROI measurement
• Ensures alignment between marketing campaigns and sales follow-up, including messaging, targeting, and lead handoff processes
• Analyzes performance data to optimize campaigns and improve conversion across the funnel
• Applies a test-and-learn approach to continuously improve demand generation effectiveness
• Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information)
• Performs all duties in accordance with all company policies and procedures, and all federal, state and local laws, wherein the Company operates
• Performs other duties as assigned

Requirements:

• Bachelor's Degree marketing or equivalent combination of education and experience
• Six (6) or more years related work experience
• Six (6) or more years B2B demand generation or growth marketing experience, preferably in insurance, employee benefits, or professional services
• Six (6) or more years experience supporting an Employee Benefits, HR, or healthcare-related business
• Experience working in a matrixed or practice-based marketing organization
• Strong communication, interpersonal, public speaking, and leadership skills
• Excellent management, decision-making, and problem-solving skills
• Strategic demand generation planning
• Sales alignment and stakeholder management
• Campaign management and optimization
• Marketing technology fluency
• Data-driven decision making
• Proven ability to partner effectively with sales teams and senior stakeholders
• Experience with sales enablement and sales engagement platforms such as Seismic, Outreach, or similar tools
• Demonstrated success driving pipeline and revenue through integrated, multi-channel marketing programs
• Strong understanding of complex B2B buying cycles and consultative sales models
• Hands-on experience with marketing automation platforms, specifically Eloqua and HubSpot
• Experience working with CRM platforms such as Salesforce
• Experience with account-based marketing strategies and tools like 6sense, Demandbase or Bambora