Key skills
Product marketingCybersecurityEndpoint security technologiesSales enablementMessagingpositioningCollaborationCommunication skillsCreativityGoProduct ManagementCommunicationSales
About this role
Huntress is a fully remote team dedicated to transforming cybersecurity. They are seeking a Principal Product Marketing Manager to enhance the positioning and messaging of their Managed EDR product, focusing on driving strategy, content creation, and sales enablement.
Responsibilities:
- Develop and evolve a compelling narrative and value proposition for Huntress Managed EDR
- Build content and help design campaigns that highlight the offering’s differentiators and benefits to stand out from the competition
- Partner with Product Management to drive the strategy around product positioning for existing capabilities and new launches
- Help plan and launch new offerings, capabilities, and releases to the market
- Be the subject matter expert and product evangelist
- Work with the sales team to develop programs that help drive the pipeline, convert opportunities, and expand into existing accounts
- Work with the Growth Marketing and Brand teams to hone the strategy and marketing programs that drive demand
- Be proactive in recognizing where the business may need marketing support and the effective levers to pull
Requirements:
- 8+ years of product marketing experience in cybersecurity
- Experience with, and a technical understanding of, endpoint security technologies like EDR and EPP is required for the role
- A proven track record of creating messaging, positioning, assets, and supporting campaign concepts that stand out in the marketplace and resonate with prospects
- Strong emotional intelligence and a natural collaborator
- Strong spoken and written communication skills with an ability to break down complex concepts into understandable messaging
- Expertise in collaborating with design and content marketing teams to create a range of different types of content (one-pagers, website content, whitepapers, demo videos, etc.)
- Comfortable creating and delivering presentations in a range of environments, with a talent for persuasive communication
- Creativity, energy, enthusiasm, and a strong desire to put your stamp on the product and make a big difference for Huntress and the customers we serve
- A strong knowledge of the security industry and hacker tradecraft is desired
- Experience with MSP and other channel-driven go-to-market strategies or enterprise offerings is desirable