Sr Product Marketing Manager- Event Content Security Marketing

Cisco is a leading company revolutionizing how data and infrastructure connect and protect organizations in the AI era. They are seeking a product marketing professional to blend creative storytelling with strategic execution, focusing on shaping the future of Security Marketing and ensuring impactful product launches.

Responsibilities:

• Define the launch payload and determine the optimal timing and forums to bring it to market
• Craft compelling storylines and narratives that reflect a unified, company-wide perspective
• Execute the launch strategy by ensuring all supporting content and assets are built and delivered
• Partner with the events team to align on event strategy and programming that fully supports the launch
• Own and elevate event content strategy to spotlight launch themes and narratives that strengthen market perception
• Guiding event press releases to maximize visibility, media impact, and thought leadership
• Leading the event blog strategy to ensure the right mix of voices and perspectives that extend our influence across audiences
• Defining booth messaging that reinforces strategic value propositions and clearly differentiates us in the market
• Driving the demo strategy—including selection, design, and staffing—to showcase innovation and create memorable customer experiences
• Shaping speaking agendas and curating speakers to reinforce our leadership position and resonate with customer and industry priorities
• Creating and scaling "Know Before You Go" (KBYG) enablement to equip staff with the narratives, payloads, and messaging required to drive consistency and confidence
• Leading program management and quality control to ensure every content initiative is executed to the highest standard and delivers measurable business impact

Requirements:

• 10+ years of experience in product and/or solution marketing, with a focus on storytelling, content development, and content strategy or editorial leadership—ideally within cybersecurity, enterprise technology, or B2B SaaS
• Event operations experience required for consideration
• Proven self-starter with a passion for strategic excellence, audience engagement, and a strong bias for action
• Exceptional project execution skills with meticulous attention to detail and a proactive, risk-mitigation mindset
• Proficiency with marketing automation (including Generative AI), strategic optimization tools (e.g., JIRA), and digital analytics platforms
• Demonstrated success operating within large, matrixed organizations, with the ability to build consensus, influence stakeholders, and drive decision-making at scale
• MBA, preferably from a top tier university
• Foundational understanding of security concepts, including the following domains: network security, secure access, security analytics and response, and identity
• Possesses an understanding of AI technologies and applications with a strong desire to stay updated on the latest advancements and trends
• Strong organizational and strategic thinking skills, with experience in managing marketing budgets and ensuring compliance with legal standards