Cisco is a leading company revolutionizing how data and infrastructure connect and protect organizations in the AI era. They are seeking a product marketing professional to blend creative storytelling with strategic execution, focusing on shaping the future of Security Marketing and ensuring impactful product launches.
Responsibilities:
- Define the launch payload and determine the optimal timing and forums to bring it to market
- Craft compelling storylines and narratives that reflect a unified, company-wide perspective
- Execute the launch strategy by ensuring all supporting content and assets are built and delivered
- Partner with the events team to align on event strategy and programming that fully supports the launch
- Own and elevate event content strategy to spotlight launch themes and narratives that strengthen market perception
- Guiding event press releases to maximize visibility, media impact, and thought leadership
- Leading the event blog strategy to ensure the right mix of voices and perspectives that extend our influence across audiences
- Defining booth messaging that reinforces strategic value propositions and clearly differentiates us in the market
- Driving the demo strategy—including selection, design, and staffing—to showcase innovation and create memorable customer experiences
- Shaping speaking agendas and curating speakers to reinforce our leadership position and resonate with customer and industry priorities
- Creating and scaling "Know Before You Go" (KBYG) enablement to equip staff with the narratives, payloads, and messaging required to drive consistency and confidence
- Leading program management and quality control to ensure every content initiative is executed to the highest standard and delivers measurable business impact
Requirements:
- 10+ years of experience in product and/or solution marketing, with a focus on storytelling, content development, and content strategy or editorial leadership—ideally within cybersecurity, enterprise technology, or B2B SaaS
- Event operations experience required for consideration
- Proven self-starter with a passion for strategic excellence, audience engagement, and a strong bias for action
- Exceptional project execution skills with meticulous attention to detail and a proactive, risk-mitigation mindset
- Proficiency with marketing automation (including Generative AI), strategic optimization tools (e.g., JIRA), and digital analytics platforms
- Demonstrated success operating within large, matrixed organizations, with the ability to build consensus, influence stakeholders, and drive decision-making at scale
- MBA, preferably from a top tier university
- Foundational understanding of security concepts, including the following domains: network security, secure access, security analytics and response, and identity
- Possesses an understanding of AI technologies and applications with a strong desire to stay updated on the latest advancements and trends
- Strong organizational and strategic thinking skills, with experience in managing marketing budgets and ensuring compliance with legal standards