Marketing Specialist (Product) - Remote

Prime Therapeutics is a unique PBM focused on connecting care for those they serve. The Marketing Specialist is responsible for supporting and managing marketing initiatives, collaborating with cross-functional teams, and ensuring the execution of tactical materials for key audiences.

Responsibilities:

• Collaborate with Senior Specialists and marketing managers for work with cross-functional business partners and stakeholders to coordinate and execute marketing initiatives for key audiences (Blue Cross Blue Shield (BCBS) Plans, prospects, employer groups, physicians, pharmacists, members, etc.)
• Lead and facilitate meetings with marketing partners, including creative team kickoffs
• Influence development and execution of tactics to ensure on time, on budget deliverables that meet tactical objectives; tactics include sell sheets, sales briefs, presentations, sales tool kits, web content, conference presentations, member letters, direct mail, emails, text messages, etc
• Review creative execution of specific tactics to ensure output adheres to Prime and client brand guidelines, and that strategic direction is on target
• Write and proof sales and marketing copy to targeted audiences via various tactics
• May coordinate Marketing efforts related to product materials and campaigns, websites and social media
• May support the development of strategic marketing plans
• Other duties as assigned

Requirements:

• Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
• 2 years of work experience in related marketing roles, including B2B marketing, product marketing and/or communications
• Must be eligible to work in the United States without need for work visa or residency sponsorship
• Excellent written and verbal communication skills
• Strong attention to detail and process
• Demonstrated ability to meet tight deadlines and balance multiple projects at one time
• Ability to work in a team environment as well as independently
• Strong proficiency in Microsoft Word, Power Point and Excel
• Project management experience
• Experience in the health insurance or Pharmacy Benefit Management (PBM) industry