Key skills
Performance marketingData analyticsAI/MLCloud technologyMartech platformsStakeholder managementConsultative sellingCommunication skillsLeadership skillsAIArtificial IntelligenceMLAnalyticsLeadershipStakeholder ManagementCommunicationSales
About this role
EXL is seeking an innovative and strategic leader in Marketing Solutions to design and execute initiatives that enhance their capabilities in the market. This role focuses on aligning offerings with market demands while leveraging EXL’s strengths in data, artificial intelligence, and performance marketing analytics.
Responsibilities:
- Develop and implement long-term strategies for the service line to achieve business and organizational goals
- Serve as the strategic advisor and trusted partner to the EXL Industry Market units and Marketing Solutions leadership
- Align EXL Marketing Solutions capabilities to prevailing and emerging needs leveraging EXL’s competitive advantages in data, AI and performance marketing analytics and execution
- Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions
- Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases
- Partner with EXL Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.)
- Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events
- Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities
- Communicate service line metrics, progress, and strategic plans to EXL leadership
- Lead and mentor teams by providing guidance on implementation
Requirements:
- 10+ years combined in a big 4 consulting firm, performance marketing agency or marketing / data service provider serving Banking, Insurance and/or Life and Health industries
- Ability to bridge technology and business strategy, ideally with experience in cloud, martech platforms, marketing analytics, intelligent automation, or AI/ML
- Proven track record in building and growing strategic relationships and managing large transformation programs
- Strong communication, influencing, and stakeholder management skills, with a consultative selling approach
- Prior extensive experience presenting capabilities and business cases at clients and industry events
- Bachelor's degree in Analytics, Business, Marketing, Technology, or related field
- MBA preferred
- Remote with Northeast US strongly preferred