Senior Associate, Product Marketing Strategy

Humana is a Fortune 50 leader in healthcare, dedicated to advancing the health and well-being of millions, with a special focus on seniors and underserved populations. They are seeking a Senior Associate, Product Marketing Strategy to develop and optimize marketing strategies that drive product growth and member engagement across their diverse product portfolio. The role requires collaboration with cross-functional teams to ensure strategic alignment and effective execution of marketing initiatives.

Responsibilities:

• Lead and support end-to-end product marketing strategy across Humana's diverse product portfolios, including MA, MAPD, D‑SNP, PDP, Med Supp, Group Medicare, and specialty products
• Translate analytics and insights into actionable strategies, informing product positioning, messaging, and go‑to‑market plans to drive growth, enhance the experiences of our members and improve engagement
• Partner with cross‑functional teams—including Product, Brand, Sales, Group Segment leadership, and Compliance—to ensure alignment, accuracy, and timely execution
• Translate analytics, insights, member feedback, and market intelligence into actionable strategies that inform product positioning, messaging, and go‑to‑market plans to drive growth, deepen engagement, and increase lifetime member value
• Partner with cross-functional teams—including Product, Brand, Sales, Group Segment leadership, Compliance, Operations, Broker Distribution, Lifecycle Marketing, Data & Analytics, and Consumer Insights to ensure strategic alignment, executional excellence, and insight integration
• Lead campaign planning and creative development for multi‑channel marketing initiatives, overseeing briefs, asset development, and performance measurement
• Monitor performance and identify optimization opportunities, leveraging testing frameworks, analytics, and market trends to advance growth and improve engagement
• Collaborate with Customer Lifecycle Marketing to deliver personalized, relevant experiences across key touchpoints that support acquisition, onboarding, activation, engagement, and retention
• Advance growth and retention objectives across Humana's product portfolio through differentiated messaging, enhanced experiences, and targeted engagement strategies
• Refine and elevate marketing materials and communications by applying competitive intelligence, member insights, and regulatory updates to clearly differentiate Humana's offerings, strengthen value propositions, ensure compliance, and increase market relevance
• Support the development and management of marketing roadmaps, content creation, and stakeholder communications to ensure effective planning and cohesive execution
• Ensure all marketing deliverables are clear, compliant, and aligned with CMS and internal standards, supporting member acquisition, retention, and overall experience
• Contribute to ongoing process improvements and best‑practice development to improve operational efficiency and scalability within the marketing organization

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of experience in marketing or product marketing, with specific expertise in Medicare Advantage, Med Supp, PDP, or specialty products
• Deep understanding of CMS regulations and compliance standards related to Medicare marketing communications
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies
• Proven ability to lead multi-channel marketing initiatives, including brief development, creative asset oversight, and performance measurement to drive continuous optimization
• Demonstrated success developing go to market strategies, executing integrated campaigns, and leveraging performance analytics to inform improvements
• Experience collaborating with cross-functional teams, including Customer Lifecycle Marketing, Data & Analytics, Consumer Insights, Product, Compliance, Sales, Operations, and Brand
• Proactive, action oriented, and highly organized, with strong project management and communication skills that support effective execution and cross functional alignment
• Proficiency with marketing technology platforms, analytics tools, dashboards, and reporting systems
• Ability to navigate ambiguity, balancing strategic thinking with operational excellence and attention to detail
• Background in member engagement, personalization, or lifecycle marketing
• Advanced skills in marketing analytics, performance reporting, or testing frameworks
• Professional certifications in healthcare marketing, digital strategy, or Medicare compliance (e.g., AHIP, Digital Marketing Certifications)
• Experience with managed care organizations (MCOs), pharmacy benefit managers (PBMs), CMS, or other healthcare ecosystem partners