Manager, Marketing - Demand Generation

Ultimus Fund Solutions is focused on enhancing its digital presence and growth strategy. The Manager, Marketing – Demand Generation will execute and manage digital campaigns while overseeing analytics and reporting across various digital channels.

Responsibilities:

• Creates and implements strategies across digital channels to increase awareness and build pipeline in collaboration with marketing and business development leadership
• Owns digital channel campaign strategy, goals and objectives, and budget allocation for key business lines and products
• Owns SEO/AEO and SEM strategy
• Creates, launches, and optimizes the assets for multi-channel programs including emails, landing pages, and other campaign elements
• Manages paid media execution including audience building, creative, testing, tracking, and budget optimization
• Creates and manages lead nurture, re-targeting, and re-engagement strategies
• Tracks and reports on key KPIs including conversion rates, customer acquisition cost, channel spend, and pipeline attribution
• Owns dashboard creation and management for the business development team and executive stakeholders
• Owns HubSpot CRM and integration with Salesforce, managing segments and lists, lead scoring, and reporting
• Creates and manages landing pages, forms, workflows, and other dynamic content via HubSpot
• Mentors associates through instruction, coaching, providing real-time on-the-job experiences, modeling effective practices, and advising on methods used
• Strategically collaborates with sales, subject matter experts, and the marketing team to create and execute campaigns that build awareness and pipeline
• Contact as needed with clients regarding general information, resolution of issues, inquiries, or reporting requirements
• Contact with members of team regarding social media content and digital event landing pages, promotion, tracking, follow-up on inquiries, open workflow, etc
• May perform other duties as required and assigned

Requirements:

• Bachelor's degree in business administration, marketing, communications, or another related field
• 5-10 years of experience in B2B digital marketing, ideally in financial services
• Experience running multi-channel digital campaigns including copywriting, creative oversight, execution, optimization, and reporting with proven success in email marketing, lead nurturing, digital marketing, and lead generation programs
• Management and leadership experience
• Digital platforms, including LinkedIn, Google Analytics, website CMS, and marketing platforms, specifically HubSpot
• Microsoft Office Suite
• Adobe Acrobat
• Aligns associates with company values and goals
• Plans and delegates the work of others
• Motivates and inspires others
• Assesses the performance of self and associates to make improvements or take corrective action
• Plans and develops systems and procedures to improve operating quality and efficiency of department in accordance with company policies and procedures
• Troubleshoots issues utilizing creative and critical thinking skills
• Multitasking, analytical, and organizational skills
• Initiative-taking, strategic, and meticulous approaches with a strong commitment to quality, efficiency, and effectiveness
• Demonstrates personal integrity, responsibility, and accountability
• Effectively uses resources such as time and information in conjunction with associates
• Participates in solving problems and making decisions
• Presents and expresses ideas and information, written and oral, clearly, and concisely
• Actively listens to others to achieve understanding and supports an open exchange of ideas and information
• Identifies needs, arranges for, and obtains resources to accomplish individual and department goals
• Establishes and develops effective working relationships with associates and clientele during both favorable and unfavorable situations
• Modifies team and individual priorities and deadlines in response to added information, changing conditions, or unexpected obstacles and ensures completion