Ultimus Fund Solutions is focused on enhancing its digital presence and growth strategy. The Manager, Marketing – Demand Generation will execute and manage digital campaigns while overseeing analytics and reporting across various digital channels.
Responsibilities:
- Creates and implements strategies across digital channels to increase awareness and build pipeline in collaboration with marketing and business development leadership
- Owns digital channel campaign strategy, goals and objectives, and budget allocation for key business lines and products
- Owns SEO/AEO and SEM strategy
- Creates, launches, and optimizes the assets for multi-channel programs including emails, landing pages, and other campaign elements
- Manages paid media execution including audience building, creative, testing, tracking, and budget optimization
- Creates and manages lead nurture, re-targeting, and re-engagement strategies
- Tracks and reports on key KPIs including conversion rates, customer acquisition cost, channel spend, and pipeline attribution
- Owns dashboard creation and management for the business development team and executive stakeholders
- Owns HubSpot CRM and integration with Salesforce, managing segments and lists, lead scoring, and reporting
- Creates and manages landing pages, forms, workflows, and other dynamic content via HubSpot
- Mentors associates through instruction, coaching, providing real-time on-the-job experiences, modeling effective practices, and advising on methods used
- Strategically collaborates with sales, subject matter experts, and the marketing team to create and execute campaigns that build awareness and pipeline
- Contact as needed with clients regarding general information, resolution of issues, inquiries, or reporting requirements
- Contact with members of team regarding social media content and digital event landing pages, promotion, tracking, follow-up on inquiries, open workflow, etc
- May perform other duties as required and assigned
Requirements:
- Bachelor's degree in business administration, marketing, communications, or another related field
- 5-10 years of experience in B2B digital marketing, ideally in financial services
- Experience running multi-channel digital campaigns including copywriting, creative oversight, execution, optimization, and reporting with proven success in email marketing, lead nurturing, digital marketing, and lead generation programs
- Management and leadership experience
- Digital platforms, including LinkedIn, Google Analytics, website CMS, and marketing platforms, specifically HubSpot
- Microsoft Office Suite
- Adobe Acrobat
- Aligns associates with company values and goals
- Plans and delegates the work of others
- Motivates and inspires others
- Assesses the performance of self and associates to make improvements or take corrective action
- Plans and develops systems and procedures to improve operating quality and efficiency of department in accordance with company policies and procedures
- Troubleshoots issues utilizing creative and critical thinking skills
- Multitasking, analytical, and organizational skills
- Initiative-taking, strategic, and meticulous approaches with a strong commitment to quality, efficiency, and effectiveness
- Demonstrates personal integrity, responsibility, and accountability
- Effectively uses resources such as time and information in conjunction with associates
- Participates in solving problems and making decisions
- Presents and expresses ideas and information, written and oral, clearly, and concisely
- Actively listens to others to achieve understanding and supports an open exchange of ideas and information
- Identifies needs, arranges for, and obtains resources to accomplish individual and department goals
- Establishes and develops effective working relationships with associates and clientele during both favorable and unfavorable situations
- Modifies team and individual priorities and deadlines in response to added information, changing conditions, or unexpected obstacles and ensures completion