ResponsiveRemote
Director, Scaled Growth Marketing
United States
Full-time
1 week ago
$175,000 - $225,000 USD
H1B Sponsor
Key skills
Growth marketingDemand generationLifecycle marketingData analysisCross-functional collaborationStrategic executionPersona-driven campaignsOnboarding campaignsTeam managementCreative problem-solvingSaaSCustomer SuccessSales
About this role
Responsive is a leading SaaS company specializing in Strategic Response Management, serving over 2,000 customers including major corporations like Google and Microsoft. They are seeking a Director of Scaled Growth Marketing to drive pipeline creation and lifecycle engagement for their Commercial segment, focusing on marketing strategies that generate inbound demand and expand accounts efficiently.
Responsibilities:
- Own Commercial Pipeline Targets (SMB + Mid-Market)
- Lead marketing programs that deliver new business SQOs and pipeline for SMB-focused and new PLG products
- Partner with RevOps to define funnel metrics and track attribution across channels
- Design and Execute Scaled Campaigns
- Run multi-channel inbound programs (SEO, paid search, review sites, outbound email, nurture flows) to drive efficient pipeline at scale
- Develop onboarding and adoption campaigns that accelerate time-to-value for self-service customers
- Partner with the Creative and Integrated Marketing teams to align on creative campaign strategy, content creation needs, and channel orchestration
- Build and scale campaigns targeting priority personas in the Commercial motion
- Collaborate with Product Marketing to ensure messaging and offers resonate with each persona segment
- Identify relevant channels to reach priority personas at each step of the intent formation process
- Act as the connective tissue between Growth, Product Marketing, Sales, Customer Success, Alliances, and Brand/Creative
- Ensure alignment of campaigns with product launches, customer journey milestones, sales plays and partner motions
- Own accountability for pipeline outcomes driven by SEO, GEO, and content marketing
- Partner with the Web SEO/GEO Center of Excellence for technical execution and optimization
- Ensure alignment between content, SEO, and growth priorities to maximize SQO impact
- Pilot and evaluate emerging growth levers (podcasts, OOH, direct mail, community sponsorships) to identify scalable demand sources
- Scale programs that deliver consistent ROI
Requirements:
- 8+ years of experience in growth, demand generation, or lifecycle marketing within B2B SaaS (ideally SMB/PLG exposure)
- Proven track record of generating pipeline at scale
- Bachelor's degree (required)
- MBA