Marketing Technology Manager (Remote from West Coast)

Parse Biosciences is a global life sciences company dedicated to advancing human health and scientific research. They are seeking a Marketing Technology Manager to manage and enhance their marketing technology ecosystem through automation, AI integration, and analytics, with a focus on driving measurable pipeline growth.

Responsibilities:

• Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels
• Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality
• Build and maintain segmentation strategies for personalized communications
• Identify and implement AI-assisted marketing tools
• Extend our marketing stack through API integrations, connecting HubSpot with sales tools, analytics platforms, and third-party applications
• Evaluate emerging marketing technologies and recommend adoption strategies
• Manage and enhance our WordPress website with a focus on conversion optimization and user experience
• Implement modern web development approaches to improve site performance and functionality
• Execute SEO strategies and develop our AEO (Answer Engine Optimization) approach as search evolves
• Own centralized reporting dashboards consolidating metrics across all digital channels, both within HubSpot and external tools
• Analyze campaign performance and provide data-driven recommendations to improve marketing ROI
• Track and report on pipeline contribution and marketing-influenced revenue
• Develop and support account-based marketing programs targeting key accounts
• Help manage social media accounts and integrate social into broader automation strategies
• Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations
• Maintain documentation of marketing technology processes and integrations

Requirements:

• Bachelor's degree in Marketing, Business, Computer Science, or similar
• 5+ years of experience in digital marketing with progressive technical responsibility
• Advanced-level proficiency in HubSpot Marketing Hub Enterprise
• Strong WordPress skills and familiarity with modern web technologies
• Demonstrated experience building and maintaining API integrations
• Solid command of SEO principles and emerging AEO tactics
• Proficiency in Google Analytics and experience building custom reporting dashboards
• Understanding of B2B sales pipelines and marketing's role in revenue generation
• Experience with AI-assisted marketing tools and AI coding assistants
• Experience with account-based marketing platforms
• Working knowledge of HTML, CSS, and JavaScript
• Familiarity with data privacy regulations and compliance requirements
• Self-directed problem solver comfortable with ambiguity
• Curious about emerging technologies and eager to experiment
• Able to translate technical capabilities into business outcomes
• Strong communicator who can work across marketing, sales, and technical teams