The Sage GroupRemote
Senior Product Marketing Manager
United States
Full-time
1 week ago
$85 - $100 USD
H1B Sponsor
Key skills
B2B SaaS marketingProduct launch experienceCampaign managementContent writingCross-functional collaborationStrategic thinkingCommunication skillsAgileCommunicationCustomer SuccessSales
About this role
The Sage Group's client is a leading vendor in agile software development and IT space, seeking a Senior Product Marketing Manager to support Advisory Services and Technical Support Services. This role is crucial for driving awareness and expansion of the services portfolio, positioning the client as a strategic partner for enterprise customers.
Responsibilities:
- Reposition and launch an expanded Professional Services portfolio (Advisory, Implementation, Cloud Optimization, and Support Services)
- Build and execute sales plays and enablement that increase the number of sellers confidently pitching and closing services
- Drive always-on and targeted campaigns that grow Advisory Services pipeline and attach at the time of license sales
- Close customer proof and value evidence gaps through customer success stories & ROI spotlights
- Develop clear, differentiated positioning and messaging for client Success & Services that ties directly to customer outcomes and the client System of Work
- Create and execute marketing and enablement programs that increase services awareness, pipeline, and attach — including core sales plays, pitch narratives, and customer-ready assets for enterprise buyers
- Build and maintain a concise, high-impact 'bill of materials' for services (web and WAC content, decks, one-pagers, and proof points) that field teams can easily find, use, and tailor
- Represent the voice of customers, Sales, and SSAs in how we evolve the services portfolio and narrative
Requirements:
- 7+ years of experience in product marketing, with a focus on running campaigns to an executive audience
- Proven experience launching products or features and driving meaningful customer adoption
- Ability to thrive in a cross-functional, fast-paced environment
- Strategic thinker who can also dive into execution with strong writing and communication skills
- Experience working on horizontal product capabilities or platform experiences
- Bonus if you've worked on goal-setting, team management, or work visualization tools