ShopmonkeyRemote
Marketing Operations Manager
United States
Full-time
1 week ago
$120,000 - $130,000 USD
No H1B
Key skills
HubSpotMarketing AutomationGoogle Tag ManagerAttribution ExpertiseProject OrchestrationTechnical Web FluencyMarTech SolutionsSoft SkillsJavaScriptSaaSLeadership
About this role
Shopmonkey is the leading auto-repair shop software company, and they are seeking a Marketing Operations Manager to lead the technical orchestration of their marketing tech stack. The role involves architecting the marketing automation ecosystem, ensuring data integrity, and partnering with marketing leadership to measure ROI and campaign effectiveness.
Responsibilities:
- Architect and govern the end-to-end marketing automation ecosystem, ensuring seamless data flow between HubSpot, Web/Engineering, and Revenue Operations
- Orchestrate and maintain the Global Reporting Framework within HubSpot, ensuring 100% data integrity and providing a "single source of truth" for lead-to-revenue performance
- Partner with Marketing Leadership to design and scale a measurement program that proves the ROI and efficacy of all marketing spend
- Serve as the primary SME for the marketing tech stack, proactively sourcing and implementing new solutions (e.g., referral/partner platforms) to solve business bottlenecks
- Act as the operational bridge between Marketing, Web/Engineering, and RevOps to eliminate execution friction and accelerate campaign velocity
- Design and own technical tracking frameworks for major multi-channel initiatives, ensuring accurate attribution for high-stakes programs like SEMA or direct mail
Requirements:
- 5+ years in Marketing/RevOps, specifically within a high-growth B2B SaaS environment
- Expert-level HubSpot proficiency with a track record of orchestrating complex automation and advanced data hygiene
- Technical Web & Tracking Fluency, including expert-level Google Tag Manager (GTM), GA4, and JavaScript-based tracking pixels
- The 'Architect' Mindset: Ability to translate complex business goals into functional technical requirements for Marketing and Engineering
- Attribution Expertise: Hands-on experience with multi-touch attribution tools (e.g., Dreamdata) and lead-to-revenue reporting models
- Proven Project Orchestration for high-stakes, multi-channel initiatives (Events, Direct Mail, Digital) with 100% attribution accuracy
- Experience sourcing, vetting, and fully deploying new MarTech solutions (e.g., Partner/Referral platforms)
- A 'figure-it-out' operator who can diagnose and fix execution bottlenecks without constant developer support