Runway is building AI to simulate the world through merging art and science. They are seeking a Director of Growth Marketing to own and scale their growth engine by blending growth experimentation, performance optimization, and analytics ownership.
Responsibilities:
- Own the full growth funnel across acquisition, activation, conversion, and retention
- Instrument and maintain analytics across the product and define all core growth events and metrics
- Measure traffic sources, attribution, and downstream user behavior to understand true conversion drivers
- Identify funnel drop-offs and efficiency opportunities through cohort, funnel, and experiment analysis
- Design and run growth experiments across channels that increase conversion throughout the funnel
- Connect product releases and feature launches to measurable impacts on growth and retention
- Analyze SEO and organic performance through a conversion and intent lens
Requirements:
- 5+ years in growth analytics, marketing analytics, or analytics engineering
- Deep understanding of user funnels and conversion drivers
- Strong experience with product and marketing analytics tools, including working with event-level data
- Experience owning and executing channels that span the full funnel
- Experience measuring and prioritizing analytics in fast-moving environments
- Ability to translate data into actionable insights that inform our broader marketing and growth strategies, and then take action on those insights