Thought IndustriesRemote
Growth/Digital Performance Marketing Lead
United States
Full Time
1 week ago
$120,000 - $140,000 USD
H1B Sponsor
Key skills
AIAnalyticsA/B TestingSales
About this role
Thought Industries powers the Business of Value, enabling enterprises to unlock growth across the customer lifecycle. They are seeking a Growth / Performance Marketing Lead to drive digital acquisition, improve conversions, and manage cross-functional partnerships to turn traffic into revenue.
Responsibilities:
- Own targets across pipeline/revenue including CAC/ROAS, conversion rates, traffic, and channel efficiency
- Lead full-funnel strategy: acquisition → conversion → closed won signals for a sales led growth motion
- Own website performance across UX, CRO, SEO health, site speed/Core Web Vitals, landing page conversion, and measurement
- Manage the web roadmap: performance, information architecture, tracking instrumentation
- Own performance across relevant channels: search, social, ads, and more as relevant
- Build a creative performance system: testing hooks, offers, formats, and landing pages
- Own the CRO roadmap: A/B testing, funnel optimization, and landing page iteration to lift conversion rates
- Use funnel analytics + user insights to find friction and optimize UX
- Own SEO + AEO strategy (technical, on-page, content, schema) to grow organic traffic, rankings, and qualified conversions
- Optimize for AI search and answer engines and “best answer” visibility
- Own the analytics and performance reporting stack: GA4, tag management, attribution, dashboards
- Partner with data/RevOps on lead Lead quality, pipeline and attribution
Requirements:
- Demonstrated ability to use AI to scale digital programs while maintaining quality
- 5+ years of experience in Growth/performance marketing with ownership of targets and budgets
- Proven ownership of a website as a growth lever
- SEO track record including technical SEO (indexation, CWV, schema, IA) and content strategy
- Knowledge of digital and measurement tools
- Analytical rigor (knows what moved the metric and why)
- Technical fluency (can partner with Eng and understand constraints/tradeoffs)
- Content + creative performance instincts
- Operational excellence