Group Manager, Web Experience (Marketing)

LegalZoom is a leader in online legal services, dedicated to helping people navigate the legal system. They are seeking a Group Manager, Web Experience to lead a cross-functional web team, focusing on optimizing the marketing website for user experience and conversion while ensuring brand consistency across all platforms.

Responsibilities:

• Lead the creative vision, strategy, and execution of our marketing website and landing pages
• Manage, coach, and develop a team of visual designers, UX designers, and content designers
• Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints
• Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering
• Analyze user behavior and site performance to inform data-driven UX and content improvements
• Improve core web metrics through optimized designs and UX (e.g. bounce rate, CVR, time on page)
• Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams
• Ensure the site is accessible, responsive, and brand-consistent
• Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization
• Represent the web function among cross-functional stakeholders, advocating for the user while aligning with business objectives

Requirements:

• 7-10+ years in UX, content design, or digital design—plus 3+ years in team leadership
• A standout portfolio that showcases your expertise in delivering strategically-driven work across UX and web with clear details on your role and contributions. E-commerce products and online services are preferred
• Strong understanding of UX principles, content strategy, and responsive web best practices
• Track record of improving conversion and usability through UX and content
• Ability to translate brand voice and positioning into compelling web experiences
• Excellent collaboration skills—you can speak design, content, marketing, and product fluently
• Strong presentation skills, with the ability to articulate your design vision and philosophy, build alignment with designers, cross-functional partners, and gain support from senior leadership in both presentations and feedback sessions
• Tenacious cross-functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners