Senior Manager, Marketing Campaign

Blend is a premier AI services provider committed to co-creating meaningful impact for its clients through the power of data science and technology. They are seeking a Senior Marketing Manager to drive the execution of a large-scale, integrated annual marketing campaign for a high-growth financial services product, coordinating teams and managing timelines for seamless execution.

Responsibilities:

• Translate high-level campaign strategy (provided by client leadership) into executable workstreams, timelines, and deliverables
• Manage day-to-day execution of large-scale, multi-funnel marketing campaigns (Brand, Growth, and Content Marketing) across creative, content, media, analytics, and partner marketing
• Own project plans, timelines, production schedules, content calendars, and approval processes to ensure high-quality, on-time delivery
• Coordinate with internal teams and external agencies to drive asset production and activation readiness
• Serve as the operational hub across internal teams, ensuring clear communication, alignment, and timely feedback loops
• Facilitate seamless handoffs between creative, media, product, analytics, and partner teams
• Maintain documentation, briefs, trackers, and meeting cadences to ensure accountability and alignment
• Provide consistent status updates to stakeholders on timelines, risks, progress, and decision points
• Support executive-level reporting by preparing summaries, dashboards, and milestone recaps
• Proactively identify and escalate risks or barriers and work cross-functionally to resolve issues impacting delivery
• Partner with analytics teams to pull KPIs, synthesize insights, and summarize campaign performance
• Identify optimization opportunities and coordinate adjustments across teams as needed
• Support the development of performance reporting for senior leadership
• Coordinate with agencies, vendors, and partner teams to ensure timely development and delivery of campaign assets
• Ensure all deliverables align with campaign objectives, brand guidelines, and partner requirements
• Provide feedback, quality control, and direction to maintain consistency across channels

Requirements:

• 6–9+ years of experience in integrated marketing or campaign program management across the full marketing funnel
• Experience marketing the payroll card or similar prepaid debit, payroll-linked, or earned wage access fintech products, ideally in partnership with enterprise clients
• Experience marketing to a range of audiences, including B2B, B2B2C, and B2C
• Proven track record delivering large-scale, multi-channel marketing programs in complex, matrixed environments
• Strong project management skills, with demonstrated ability to manage timelines, approvals, and cross-functional workflows
• Excellent communication and organizational skills, with comfort preparing leadership-ready updates and summaries
• Experience in enterprise environments; FinTech, HR tech, B2B SaaS, or financial services experience is a plus
• Analytical capability to interpret KPIs and partner effectively with analytics teams