Education Savings Account (ESA) Program Manager

Age of Learning is the leading developer of engaging and effective Pre-K through 5th grade learning resources. The ESA Programs Manager will own ABCmouse’s end-to-end Education Savings Account strategy across the United States, focusing on growth marketing and operational optimization within ESA programs.

Responsibilities:

• ESA Growth & Marketing
• Develop and execute a state-specific growth strategy for ESA-approved markets where ABCmouse currently has a limited footprint
• Actively engage with ESA and homeschool communities to educate families on how to use ESA funds for ABCmouse
• Partner with internal marketing teams to test and scale paid search and SEO campaigns targeting ESA-eligible families
• Identify and test non-traditional growth channels unique to ESA ecosystems
• Track performance metrics related to awareness, enrollment, and revenue by state and program
• ESA Operations & State Expansion
• Own ABCmouse’s participation in all current and future ESA programs nationwide
• Manage vendor approval applications, renewals, audits, and compliance requirements across multiple states
• Lead onboarding and integrations with ESA fund administrators, including: ClassWallet, Odyssey, State-specific platforms (e.g., Step Up For Students – Florida)
• Proactively track upcoming ESA launches and expansions (e.g., Texas and other emerging states) and ensure ABCmouse is prepared to apply and go live as early as possible
• Maintain clear documentation of requirements, timelines, and operational status by state
• Identify operational bottlenecks and continuously improve internal ESA processes
• Cross-Functional Collaboration
• Work closely with: Growth Marketing and Social teams, Legal and Compliance, and Customer Support
• Provide internal guidance on ESA rules, messaging constraints, and best practices
• Act as the internal subject-matter expert on all things ESA-related

Requirements:

• Direct experience working with Education Savings Account (ESA) or school choice programs
• Demonstrated experience across multiple states and multiple ESA programs
• Hands-on experience required with ESA fund platforms, including: ClassWallet, Odyssey (strongly preferred), and State-specific systems (e.g., Step Up For Students)
• Proven ability to independently manage complex application and approval processes
• Strong understanding of ESA compliance, reimbursement, and payment workflows
• Experience engaging homeschool and ESA parent communities
• Ability to balance operational rigor with creative, grassroots marketing tactics
• Highly organized, self-directed, and comfortable operating with minimal oversight
• Experience at an edtech company serving ESA-funded families
• Background in growth marketing, community marketing, or partnerships within education
• Familiarity with upcoming ESA legislation and national school choice trends
• Experience launching new states or programs from zero to live