Semgrep is a leader in code security for builders, and they are seeking a Senior Technical Content Marketing Manager to scale their content strategy in application security. The role involves transforming technical expertise into compelling stories, managing the editorial calendar, and collaborating with cross-functional teams to enhance brand awareness and community engagement.
Responsibilities:
- Shape and scale our voice: Define, document, and champion a consistent tone and style that reflects our brand’s authority in security software. Create differentiation through technical thought leadership on the most compelling trends at the intersection of artificial intelligence and appsec which motivates prospects to reach out to us and learn more
- Editorial leadership: Manage the editorial calendar, ensuring a steady pipeline of public-facing content across channels and formats (blog posts, guides, cheat sheets, whitepapers, video scripts, and social posts). Guide production from idea to publication for original vulnerability research, annual industry reports, and incidents (CVEs) to elevate our brand identity
- Cross-functional collaboration: Partner with product, engineering, security research, sales engineering and the broader marketing team to source ideas and contributions, translating technical expertise into engaging, accessible content that resonates with security professionals. Integrate with PR/AR to facilitate alignment with our overall communications strategy
- SEO & AEO growth strategy: Leverage SEO and AEO best practices to drive awareness for various forms of content
- Social media engagement: Work with the broader marketing team to publish and amplify content across platforms, growing reach and community interactions
- Project management: Keep multiple initiatives running smoothly and on time, from kickoff to final draft to promotion. Implement a lifecycle to ensure content remains relevant, current, and aligned to evolving business needs. Experiment with AI tooling and automation to speed content creation, help with management, and add predictability to workflows
- Reporting: Own, measure, and report on content-related KPIs such as engagement metrics, traffic growth, and proactively share this knowledge with stakeholders to guide to decision-making
Requirements:
- 5+ years of experience in technical content marketing, ideally in B2B SaaS or application security/technology
- Strong editorial instincts with proven ability to create content that resonates with both technical and business audiences
- Deep understanding of SEO best practices and the evolution of AEO
- Familiarity with social media and security trends, community engagement strategies, and analytics tools. Be creative and bold
- Exceptional organizational skills and experience managing projects with multiple stakeholders
- Comfort working in a fast-paced, highly collaborative environment
- Analytical and precise to derive metrics and report insights about customer trust, adoption, and retention tied to prioritizing content