Senior Creative Strategist, Performance Marketing

Scribe is a rapidly growing company that provides a Workflow AI platform used by Fortune 500 companies to optimize workflows. They are seeking a Senior Creative Strategist for Performance Marketing to own the creative lifecycle on Meta, focusing on developing high-converting ad creatives and driving customer acquisition through innovative strategies.

Responsibilities:

• Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards that consistently capture attention and drive new Scribe users
• Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact
• Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next
• Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scribe in the market
• Collaborate closely with creators, editors, and designers, writing briefs that bring ideas to life at scale while preserving narrative intent and creative integrity
• Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights from Meta, competitive analysis, and the creator ecosystem to keep Scribe ahead of the curve
• Challenge conventional best practices with bold, insight-backed ideas that raise the bar for what performance creative can look like — and prove it through testing and results

Requirements:

• 4-6 years of experience in paid social performance marketing, with a strong track record of developing, launching, and iterating creative that drives meaningful customer acquisition
• 2-3+ years of experience specifically in a creative strategy role, not just production or media buying
• Hands-on creative craft experience, including scripting, storyboarding, and video editing
• Experience in both agency and in-house environments, and an understanding of the pace, expectations, and creative rigor required in each
• Strong performance fluency, including familiarity with Meta's ad formats, placements, and algorithmic behaviors
• Clear communication skills, both written and verbal, with the ability to articulate the 'why' behind every concept, script, and test you run
• You've lived in both worlds — agency and in-house — and understand the strengths and blind spots of each
• Ideally, you've shipped high-volume creative and owned strategy inside a team where results matter every day
• You can turn raw data into creative insight
• You use AI as an accelerant, not a crutch
• You think in angles, audience, and emotion
• You move fast without being reckless
• You are humble, collaborative, and low-ego