Director of Product Marketing

Thoropass is redefining how modern companies achieve and maintain compliance, serving as an audit-first compliance partner. The Director of Product Marketing will be responsible for driving the development and execution of product marketing strategies that enhance the company's growth and elevate the value proposition for CISOs and security leaders.

Responsibilities:

• Unlock a compelling story that CISOs care about, clearly explaining Thoropass’s differentiators and enabling Sales to sell with confidence—ultimately improving conversion and win rates
• Be a catalyst for growth by enabling all GTM teams to understand our buyers, their pain points, and the value Thoropass uniquely provides
• Partner with Demand Gen to develop campaigns that accurately target our ICP and reinforce a CISO-ready value narrative
• Collaborate with Sales Enablement and Customer Success to ensure sales materials, messaging frameworks, and training clearly convey our value and resonate with security and compliance leaders
• Support the development of networking and education experiences that bring customers and prospects together, reinforcing our market story
• Build and execute an analyst relations program with regular engagement to strengthen our leadership position and validate our narrative
• Conduct market research and analysis to inform product positioning, messaging, and GTM strategies—grounding our story in real customer insight
• Lead cross-functional initiatives to ensure cohesive and effective product launches; recommend pricing strategies and customer engagement programs that reinforce value
• Drive thought leadership and industry presence through conference speaking, content development, and expert commentary—advancing Thoropass’s voice in conversations that matter to CISOs
• Communicate plans, expectations, and results to senior leadership and marketing peers
• Be a supportive teammate who contributes to a collaborative, high-performance culture

Requirements:

• 10+ years of experience in a growth marketing role, with 5–7 years in Product Marketing
• 3+ years in B2B SaaS
• Experience in high-growth startup environments with evolving competition
• People management experience
• Hands-on field experience—you've run demos, told product stories, and refined messaging directly with customers and prospects
• Experience building and running an analyst relations program
• Strong partnership experience with content and demand teams to build messaging that resonates with technical and executive buyers
• Exceptional written and verbal communication skills, with the ability to craft a narrative that breaks through to CISOs and clearly articulates value
• Demonstrated empathy and understanding of how to partner with Sales, Partnerships, and Customer Success
• Experience working directly with C-level executive teams
• Experience translating complex security, compliance, and product concepts into clear, compelling value propositions that improve sales effectiveness