Director of Product Marketing

Topsort is a rapidly growing company focused on democratizing advertising technologies with a mission to create a privacy-first, cookie-free world. As a Director of Product Marketing, you will lead the positioning and category narrative, develop competitive strategies, and work closely with leadership to define how Topsort is perceived in the market.

Responsibilities:

• Define and refine Topsort’s market narrative
• Articulate why infrastructure > legacy ad servers
• Clarify our perspective on CDPs, AI, auction optimization, and monetization
• Develop clear messaging by ICP, region, and maturity stage
• Ensure consistency across all sales and marketing touchpoints
• Own competitive positioning frameworks
• Create structured battlecards and objection guides
• Identify recurring loss patterns and sharpen response
• Turn competitive pressure into narrative advantage
• Lead go-to-market strategy for new modules and features
• Translate product functionality into revenue impact
• Define value propositions by persona
• Support pricing positioning in partnership with RevOps
• Create high-quality pitch narratives
• Develop executive-level messaging frameworks
• Standardize ROI stories and monetization cases
• Improve enterprise confidence in strategic deals
• Define target verticals and maturity tiers
• Align messaging by region (LATAM, EMEA, NA, APAC)
• Clarify where we win most decisively
• Help Sales prioritize with strategic clarity

Requirements:

• 7–12+ years in B2B SaaS or ad tech product marketing
• Experience scaling from 10–20M ARR toward 100M+ ARR
• Strong commercial instincts
• Comfortable debating positioning at executive level
• Able to simplify complex infrastructure concepts
• Analytical enough to work with RevOps and Sales
• Strategic but hands-on
• Retail media, ad tech, marketplace, or infrastructure experience
• Experience defining a new category or subcategory
• Experience supporting enterprise sales teams globally