Business Development Manager

Ray Advertising is a U.S.-based company specializing in performance marketing, health insurance, and e-commerce. They are seeking a results-driven Business Development Manager to own advertiser acquisition, revenue growth, and strategic partnerships within their performance marketing business.

Responsibilities:

• Own the full sales cycle from qualified meeting to signed agreement
• Conduct discovery calls, needs analysis, and solution-based selling
• Present Ray Advertising’s performance-driven value proposition to decision-makers
• Negotiate pricing, volume commitments, and commercial terms
• Close new advertiser partnerships and achieve monthly and quarterly revenue targets
• Manage a healthy, high-quality sales pipeline sourced by SDRs and inbound channels
• Forecast revenue accurately and maintain deal momentum
• Onboard new advertisers in coordination with internal teams
• Primary focus is new advertiser acquisition, with account growth and retention as secondary responsibilities
• Grow accounts through upsells, cross-sells, and increased volume commitments
• Maintain strong advertiser relationships to ensure retention and long-term growth
• Identify high-potential advertiser segments and vertical opportunities
• Develop strategic partnerships with agencies, brands, and enterprise advertisers
• Expand Ray Advertising’s footprint across insurance, home services, finance, legal, mass tort, and other verticals
• Provide market intelligence and competitive insights to leadership
• Maintain accurate CRM records (HubSpot, Pipedrive, or similar)
• Track deal stages, revenue forecasts, and conversion metrics
• Report on pipeline health, close rates, and revenue performance
• Ensure transparency and data integrity across all sales activities
• Work closely with SDRs to optimize lead quality and conversion
• Collaborate with operations, compliance, and marketing teams for smooth onboarding
• Provide feedback to leadership on product-market fit and advertiser needs
• Support continuous improvement across sales and revenue operations

Requirements:

• 4–8 years of experience in Business Development, Sales, or Account Executive roles
• Proven track record of closing deals and consistently hitting revenue targets
• Experience selling performance marketing, Pay Per Call, lead generation, or affiliate solutions
• Strong understanding of ROI-driven, CPA/CPL-based sales models
• Demonstrated ability to manage complex B2B sales cycles
• Experience selling to U.S.-based advertisers
• Background in insurance, home services, finance, or high-intent lead generation
• Experience working in remote, fast-paced, performance-driven sales environments
• Exposure to contract negotiation and long-term advertiser agreements