Cetera Financial Group is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice. They are seeking a Senior Manager, Business Development (APP) to lead the recruitment of Financial Advisors and Accounting Firms, focusing on promoting CFG’s value proposition in the industry.
Responsibilities:
- Develop leads and build relationships with prospective Financial Advisors. through professional yet persistent, ongoing contact
- Recruiting Accounting/CPA Firms
- Create a recruiting plan for your territory
- Accountable for meeting recruitment goals
- Serve as the primary point of contact with Financial Advisors, articulate and sell our business model and the benefits of affiliating with CFG
- Use your discretion in evaluating an advisor’s fit for CFG through knowledge of their book of business and other interactions with the advisor
- Deliver business presentations to prospective advisors and provide consultative support on CFG services, products, and technology
- Negotiate and close offers to Financial Advisors by comparing our independent brokerage model to the advisor’s existing compensation structure
- Capture recruiting activity throughout the Business Development pipeline using tools including but not limited to Salesforce and Excel
- Participate in outbound social media and call campaigns related to Business Development
- Work with cross-functional teams to support ongoing solution development and execution of recruiting process enhancements
Requirements:
- Minimum 5-8 years related work experience within financial services (Public Accounting, Wealth Management, Advisory) within a sales environment
- FINRA Series 7, 65 or 66 licenses
- Negotiation and creating compelling value propositions for prospective clients
- Effective communication and presentation techniques
- Working knowledge of Salesforce and Excel
- Understanding of the sales process and relevant metrics
- Strong knowledge of the Financial Services industry
- Ability to represent CFG within the community and professional organizations
- Bachelor's Degree
- FINRA Licenses including Series 7; 65; 66; SIE
- Wholesaling Experience / Recruiting Background
- CPA License (preferred)