Influencer Marketing Manager

DEPT® is a Growth Invention company focused on helping ambitious brands grow faster through innovative marketing solutions. The Influencer Marketing Manager will develop and lead influencer marketing campaigns, working closely with creators to produce authentic content that meets business goals. This mid-level position requires strategic thinking, project management skills, and a deep understanding of the creator marketing landscape.

Responsibilities:

• Outreach and Talent sourcing
• Collaborating on creative brief creation for talent
• Briefing talent on specific projects and answering any questions
• Sourcing new, diverse and innovative creators
• Presenting casting recommendations based off data and creative strategy
• Managing initial outreach and ongoing communication
• Maintaining positive and communicative relationships
• Maintaining internal talent databases and trackers
• Establishing and maintaining relationships with key talent agencies and talent managers
• Coordinating all final deliveries and managing timelines efficiently, in collaboration with with the project management team
• Distributing all necessary briefs
• Client-facing communication
• Organizing of legal and financial paperwork
• Proofing provided content to ensure compliance with brand voice and guidelines
• Ability to manage multiple projects across multiple brands at a given time (typical workload will be across 5 – 7 projects)
• Developing and updating roster of preferred talent and partnerships
• Distributing contracts and aiding with talent negotiations
• Frequent communication with legal teams, acting as a mediator between legal and talent management
• Developing and maintaining relationships with key talent agencies and representatives
• Track and manage budgets accordingly across projects, with oversight and counsel from senior management
• Seeing through the invoicing process

Requirements:

• 3+ years work experience in casting, influencer marketing or related social media field
• Deep knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
• Solid understanding of tools such as CreatorIQ and Tagger
• Experience working in a marketing, advertising, or talent agency setting
• Experience working directly with clients and brands
• Experience navigating creator partnerships
• Extensive experience casting and vetting creators
• Experience working in a social media based role
• Familiarity with contracts or legal communication
• Strong communication skills
• Knowledge of the expanding creator landscape
• Knowledge of creator and influencer performance benchmarks and metrics
• Experience managing production elements of an influencer or creator campaign
• Experience managing and coordinating projects in a fast-paced environment
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• Experienced in owning and managing talent budgets and pricing strategies