Account Manager, Influencer and Affiliate Marketing

Acceleration Partners is the world’s largest Partnership Marketing Agency, and they are seeking an Account Manager, Influencer Marketing to manage client relationships and develop influencer program strategies. The role involves designing recruitment and content strategies, analyzing program data, and optimizing influencer partnerships for diverse brands.

Responsibilities:

• PROGRAM STRATEGY & EXECUTION – Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives. Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets. Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met. Consistently demonstrates intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities. Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible
• CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating
• REPORTING & ANALYSIS – Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer program performance using multiple data points to present data-driven recommendations to clients. Well-versed at conducting analysis across upper-funnel social analytics (i.e., impressions, engagement rate, CPM, etc.) and mid-to-lower funnel metrics (i.e., CTR, CVR, Revenue, ROI, etc.) to present a full-funnel view of program outcomes and value derived from partnerships. Able to educate clients across all these areas as well, if needed
• INFLUENCER PARTNERSHIP OPTIMIZATION – Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences and enabling them to drive lower-funnel value for clients (i.e., site traffic, revenue, ROI). Negotiates longer-term media packages with creators and manages fixed fee-based investments on behalf of clients when necessary. Equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments. Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel
• PORTFOLIO MANAGEMENT - Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each client’s scope of work, delivering what is due under terms, and strategically pushing back when required. Maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and proactively bringing solutions to resolve

Requirements:

• 4+ years working for an influencer marketing agency or brand and experience managing client and/or creator relationships
• Strong understanding full funnel influencer marketing strategies including flat fee and affiliate payment models
• Solid understanding of omni-channel and direct to consumer marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc
• Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns
• Working knowledge of attribution in digital marketing
• Bachelor's degree or equivalent work experience
• Ability to travel up to 15%
• Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
• Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required