Program Management Senior Specialist - Growth Lab - Email

Google Operations Center is dedicated to helping users and customers achieve their goals through effective email marketing strategies. The Program Management Senior Specialist will manage email marketing campaigns, ensuring projects are well-defined and delivered on time while collaborating with various teams to optimize user engagement and campaign performance.

Responsibilities:

• Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation
• Collaborate with PMMs during the campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline and the intricacies of email personalization and complex logic
• Provide strategic input on growth best practices, segmentation, and user journey optimization to help achieve campaign business goals
• Act as a consultative partner, advising PMMs on how to translate business objectives into effective owned channel (i.e. email) strategies
• Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team
• Project manage campaign development and deployment
• Kick off and strategically manage campaign development with offshore production team, provide guidance and answers to production team during the production process, manage production timelines
• Prepare work orders for the production team and create project estimations for the PMM, managing the approval process for these estimates
• Coordinate with Data Specialists to ensure that data requirements and inputs are fully aligned with HTML development and production process, as well as be a strategic partner between Data Specialists and offshore production team
• Conduct thorough quality assurance (QA) reviews on all deliverables against client specifications before releasing to the PMM
• Communicate production progress to PMM, facilitate approval of simulations, proofs and prototypes, ensure any changes are implemented after prototype and proof review
• Flag issues that arise during the production process and proactively seek solutions
• Manage campaign deployment in Internal Growth tools, monitor campaign health
• Actively manage the Internal growth tool (i.e..Gamma) campaign deployments and proactively manage the campaign lifecycle (pause, activate, launch Gamma campaigns). GAMMA is Google’s internal email marketing platform
• Be the expert on Gamma campaigns under their management
• Monitor campaign deployment health through Gamma reporting tools and internal tools. Where applicable, delegate monitoring to Data Specialists and email specialists acting as the accountable party for campaign health monitoring and error escalation
• Conduct post-launch campaign performance analysis to derive engagement insights and identify areas for future improvement
• Troubleshoot and solve escalations
• When issues arise on existing or newly deployed campaigns, proactively lead the resolution process by quickly identifying root causes, work closely with product marketing managers, production project managers, and the development team
• Document the issue in the form of a blameless post mortem, ensure alignment across stakeholders and facilitate process adjustments mitigating repetition of the issue in the future across the team
• Drive innovation and thrive for excellence
• Proactively look for ways to improve the process to drive efficiency and reduce risk such as through implementing AI tools in the email creative or production processes
• Keep things organized
• Attend regular scrums and stand ups, provide updates on project status and act as a collaborative business partner to the PMM leading the scrum
• Effectively and proficiently communicate with the offshore production team by setting up and leading weekly calls. Maintain internal project status trackers and post launch quality control sheets
• Ensure accurate work progress tracking in Asana

Requirements:

• Overall 5+ years of experience in project management roles, coordinating projects across multiple organizations/cross functional teams​
• Complex Email Campaign Management: 2-3 years of proven ability to manage high-complexity, interdependent email campaigns, anticipating risks across multiple systems and stakeholders to ensure strategic alignment
• Email Marketing Technology Proficiency: Advanced proficiency in primary email marketing technology tools (e.g., Marketo, Eloqua, Hubspot etc.) with the ability to learn and navigate independently across multiple platforms
• Technical Proficiency (HTML): Basic understanding of web development, HTML/CSS & QA processes, with the ability to identify root causes, troubleshoot technical issues, and architect resilient solutions
• Strategic Client Handling: Advanced client handling skills with a track record of acting as a strategic advisor, understanding scope and providing estimates that align with long-term business goals
• Data Analysis: Proficiency in data analysis tools to interpret performance results and recommend strategic improvements to stakeholders
• Communication: Strong, polished, and professional communication skills required for interacting with stakeholders and leading the production team
• Understanding of marketing operations, processes, business requirements
• Proactive and curious attitude, strong problem solving skills
• Familiarity using GenAI (generative AI) for email marketing content, production and optimization
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects