YipitData is a leading market research and analytics firm focused on the disruptive economy. They are seeking a Product Marketing Manager to drive go-to-market strategies and monetization of investor research products, ensuring effective communication across product, sales, and marketing teams.
Responsibilities:
- Build trust with prospective customers by sharing valuable product insights and helping create strong, credible partnerships across the Revenue team
- Become a domain expert on investor debates, key questions, data sources, methodologies, and how our products are positioned against competitors
- Support Research, Product Development, and Revenue teams by translating complex product and market knowledge into clear, compelling messaging
- Communicate your expertise to prospective clients through calls, webcasts, and marketing materials—explaining product value, handling objections, and answering detailed questions
- Highlight how our offerings stand out in the market by clearly articulating differentiation and helping prospects understand why our products matter
Requirements:
- 2+ years of experience in product marketing, GTM strategy, sales or product enablement, or market research — ideally in roles that blend strategy, storytelling, and data
- Experience with alternative data or financial research and an understanding of investor workflows is a strong plus
- Skilled at turning complex insights into clear, compelling narratives that help teams and clients understand product value and differentiation
- Thrive in cross-functional environments, collaborating closely with product, research, and revenue teams to align messaging, support client conversations, and drive successful go-to-market execution
- Balance strategic thinking with a strong bias for execution, moving quickly from insights to action
- Motivated by measurable impact, such as driving product adoption, client engagement, and revenue growth
- Energized by learning new industries, products, and market dynamics, and adapt quickly in evolving environments