Product Marketing Lead, Consumer

ClassDojo is a company focused on enhancing children's education by connecting teachers, children, and families through their flagship app. The Product Marketing Lead will be responsible for shaping the marketing strategies for ClassDojo’s consumer products, driving engagement and adoption through innovative go-to-market strategies and collaboration across teams.

Responsibilities:

• Launching and growing new consumer-facing experiences via go-to-market strategy, driving measurable increases in adoption, activation, and engagement
• Helping families understand and act on the value of ClassDojo products through clear storytelling and thoughtful execution across in-app, email, and web
• Own lifecycle and in-product marketing across surfaces like in-app, email, and community, boosting feature usage, retention, and trial starts at key high-intent moments
• Develop and run growth experiments to optimize messaging, positioning, pricing, and user journeys-resulting in meaningful lifts in monetization and activation
• Create scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per customer, feature engagement, or weekly actives
• Build and scale a voice-of-customer program to uncover insights, shape product direction, and deepen product-market fit across our family experiences
• Collaborating with Product, Design, Data, and Creative to align teams around the highest-impact opportunities
• Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most

Requirements:

• 8-10+ years in product or consumer marketing, with a strong record of success launching and growing products at scale
• Experience owning full-stack product marketing in lean or high-velocity environments - comfortable switching between strategy and hands-on execution
• A strong storytelling instinct and ability to craft emotionally resonant marketing that drives real business outcomes
• You've led positioning and go-to-market strategy across multiple tiers or customer segments
• You've launched products or features that led to meaningful lifts in conversion, activation, or revenue
• Proven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid)
• Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategy
• You thrive in ambiguity and move with urgency, structure, and clarity
• Experience with freemium or subscription products
• Background working on multi-audience or marketplace products
• Familiarity with education, gaming, or mission-driven consumer experiences
• Experience across both early-stage startups and scaled consumer platforms (1M+ users)
• Working within a larger platform or ecosystem