Marketing Manager- Life Sciences (EST)

Planet Pharma is seeking a hands-on Inbound Digital Marketing Manager to drive day-to-day execution across inbound media channels. The role involves optimizing paid programs and collaborating with various stakeholders to support key business priorities.

Responsibilities:

• Execute and optimize inbound media programs across key channels, including SEM (Google Ads), paid social, display, and select trade media placements
• Tactical campaign including: audience and targeting builds, ad creation/QA, trafficking, budget pacing, optimization, and performance reporting
• Support ABM activation using platforms such as Propensity and Demandbase (account/intent targeting, audience builds, and performance monitoring)
• Manage campaign measurement fundamentals: build and maintain UTM frameworks, ensure accurate tracking, and partner with analytics teams/agencies to troubleshoot and improve attribution
• Partner with marketing operations to support HubSpot workflows and campaign execution needs (e.g., routing, lists, further automations), ensuring a smooth handoff from click to conversion
• Coordinate with agencies and internal stakeholders to activate trade media programs (briefing, creative specs, tracking setup, lead delivery requirements, and post-campaign reporting)
• Bring an understanding of pharma/biotech audiences and buying signals to help refine targeting and segmentation, including familiarity with lifecycle/pipeline concepts and how they influence messaging and audience definition
• Support the setup, analysis, and optimization of digital media campaigns in key Marketing Technology platforms, including HubSpot, Google Analytics, etc

Requirements:

• Hands-on experience in inbound digital marketing management
• Experience executing and optimizing inbound media programs across key channels, including SEM (Google Ads), paid social, display, and select trade media placements
• Experience with tactical campaign management including audience and targeting builds, ad creation/QA, trafficking, budget pacing, optimization, and performance reporting
• Experience supporting ABM activation using platforms such as Propensity and Demandbase
• Ability to manage campaign measurement fundamentals, including building and maintaining UTM frameworks and ensuring accurate tracking
• Experience partnering with analytics teams/agencies to troubleshoot and improve attribution
• Experience partnering with marketing operations to support HubSpot workflows and campaign execution needs
• Ability to coordinate with agencies and internal stakeholders to activate trade media programs
• Understanding of pharma/biotech audiences and buying signals
• Familiarity with lifecycle/pipeline concepts and how they influence messaging and audience definition
• Experience with setup, analysis, and optimization of digital media campaigns in key Marketing Technology platforms, including HubSpot and Google Analytics