Salesforce Marketing Cloud Developer

Lumenalta is a remote-first company with over 20 years of experience, dedicated to helping enterprise clients launch innovative digital products. The Salesforce Marketing Cloud Developer will design and optimize email marketing campaigns, collaborate with stakeholders to enhance customer engagement, and lead project execution while ensuring compliance with industry standards.

Responsibilities:

• Design, build, and optimize email marketing campaigns using Salesforce Marketing Cloud tools, including Journey Builder, Email Studio, and Automation Studio
• Collaborate with business stakeholders to identify opportunities for improving customer engagement and enhancing email marketing capabilities
• Lead the execution of email campaigns, ensuring proper segmentation, personalization, and A/B testing strategies to drive campaign effectiveness
• Oversee consultant developers to prioritize tasks, address questions, and ensure timely project execution
• Manage the ServiceNow queue for production support tickets related to Salesforce Marketing Cloud, resolving issues promptly to ensure minimal disruption to email marketing operations
• Troubleshoot campaign errors, provide end-user support and recommend best practices for campaign execution
• Develop and deliver training sessions for colleagues on advanced email marketing features and self-service capabilities within Salesforce Marketing Cloud
• Stay updated on new Salesforce Marketing Cloud release features and functionality, recommending improvements to enhance email marketing performance
• Ensure all email marketing activities comply with company policies, industry regulations, and data privacy standards

Requirements:

• Bachelor's Degree in a related field
• 8+ years of experience in Salesforce Marketing Cloud, CRM platforms, and digital marketing
• Expertise in Salesforce Marketing Cloud, with a focus on Journey Builder, Email Studio, Automation Studio, Audience Builder, SQL, SSJS, AMPscript, and REST/POST APIs
• Certifications in Salesforce Marketing Cloud Admin, Marketing Cloud Email Specialist, and/or Salesforce Admin
• Strong knowledge of email marketing strategies, including segmentation, personalization, and analytics
• Proven ability to connect business goals with email campaign strategies to drive measurable outcomes
• Excellent communication skills for building strong relationships with stakeholders and cross-functional teams
• Ability to work independently in a fast-paced and evolving environment, managing multiple priorities effectively
• Experience in training teams on advanced platform functionalities to enhance self-sufficiency
• Advanced English fluency, both written and verbal