Product Marketing Analyst

JobBridge is an internationally recognized HR consultancy firm helping candidates match with potential roles. As a Product Marketing Analyst, you will be responsible for crafting marketing strategies for new product launches, analyzing market trends, and collaborating with various teams to ensure product-market fit.

Responsibilities:

• Analyze trends, customer feedback, competitor strategies, surveys, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams
• Become the expert on our buyers, their needs, and how our products are positioned; use this knowledge to enhance product prioritization and marketing decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth
• Plan and execute the launch of new products, managing the cross-functional implementation of the content plan, sales enablement, and client feedback
• Distill market context, product features, client benefits, and use cases into succinct Product Briefs or PR/FAQs for use across departments to align on messaging and GTM plans
• Empower Sales, Relationship Management, and other Commercial teams with the knowledge and content they need to succeed
• Oversee marketing campaigns from start to finish by working closely with Content and Digital Marketing, Public Relations, and Internal Communications teams
• Develop monitoring dashboards, AI tools, analytics, and related processes to track product development / marketing priorities and initiative progress

Requirements:

• Bachelor's degree in Marketing, Finance, Business, Math, Economics or related field (or equivalent work experience) required
• 3+ years of experience in a product marketing or related role, ideally within the Fintech or Financial Services industry
• Ability to manage multiple projects simultaneously, set priorities, and meet deadlines
• Ability to derive meaningful insights from complex data sets and convert client interactions into actionable marketing and product strategies
• Ability to lead and influence cross-functional teams without formal authority
• Ability to break long-term goals into short-term milestones while staying focused on a future vision
• Strong organizational skills and ability to work on multiple projects simultaneously in a deadline-driven environment
• Strong communication skills, both verbal and written, with the ability to express complex ideas clearly and effectively
• Strong creative outlook to continually innovate in crafting user engagement and retention strategies
• Experience with Product Management tools (e.g. Jira, Confluence, Monday.com), CRM software (e.g., Salesforce) and data analytics tools (e.g., Tableau, Looker, PowerBI) preferred
• Certifications such as Pragmatic Marketing Certification, Product Marketing Alliance, etc. a plus