Key skills
Advertising strategyMulti-channel campaign managementDigital advertising platformsCampaign analytics toolsCopywritingPerformance reportingProject managementAnalytical mindsetregulationsCollaboration skillsMentoringAIAnalyticsPerformance OptimizationLeadershipProject ManagementCommunicationCollaborationSales
About this role
Keystone Recruitment is seeking an experienced Advertising and Promotions Manager to support the development and training of AI-driven advertising solutions. This remote role combines hands-on campaign strategy expertise with the opportunity to refine and guide AI models to reflect modern advertising standards, creative strategy, and performance optimization practices.
Responsibilities:
- Plan, direct, and coordinate advertising strategies and promotional campaigns across multiple channels
- Develop and refine advertising copy, scripts, layouts, and multimedia content to ensure brand consistency and strategic alignment
- Translate real-world campaign strategy and execution processes into structured inputs for AI model training
- Review and evaluate AI-generated advertising outputs for strategic accuracy, messaging quality, and compliance with best practices
- Collaborate with cross-functional teams including sales, creative, media, and analytics to ensure campaign effectiveness
- Analyze performance metrics and campaign data to inform optimization strategies and improve AI training datasets
- Document campaign workflows and decision-making frameworks to support AI model enhancement
- Stay current with trends in digital advertising, automation, and AI-powered marketing tools
Requirements:
- Proven experience in advertising, promotions management, or a related marketing leadership role
- Strong background in advertising strategy and multi-channel campaign management
- Proficiency with digital advertising platforms and campaign analytics tools
- Excellent written and verbal communication skills, including strong copywriting abilities
- Demonstrated project management skills with the ability to manage multiple campaigns simultaneously
- Analytical mindset with experience in performance reporting and optimization
- Comfortable working independently in a fully remote environment
- Strong collaboration skills across creative, technical, and business teams
- Experience contributing to AI model training, marketing automation, or data annotation initiatives
- Background in mentoring, training, or leading marketing teams
- Familiarity with advertising regulations, compliance standards, and brand governance frameworks
- Experience working with cross-functional technology teams on digital transformation initiatives