Director of Product Marketing

Scout Global is a fast-growing AI Security vendor seeking an experienced Director of Product Marketing based in the San Francisco Bay Area. The role involves owning core messaging and market positioning, leading product launches, and collaborating closely with various teams to create impactful marketing materials.

Responsibilities:

• Own and create core messaging, market positioning, and strategic narrative tailored to diverse cybersecurity and AI audiences
• Lead product launches, go-to-market planning, and cross-channel campaigns that build awareness and generate demand
• Transform sophisticated AI-driven cybersecurity concepts into clear, persuasive value propositions that resonate with security leaders, technical decision-makers, and ecosystem partners
• Work closely with Product, Sales, and Customer Success teams to create consistent, high-quality enablement materials and maintain messaging alignment
• Manage relationships with major industry analysts (Gartner, Forrester, etc.) and spearhead thought leadership programs
• Develop competitive intelligence programs, win/loss analysis, and structured market segmentation approaches
• Produce and oversee high-impact content across multiple channels, including website copy, customer success stories, webinars, white papers, and materials for key industry events and conferences

Requirements:

• 8 + years experience within Product Marketing positions working within the Cyber Security industry and preferably spent some time within a Start-up growing functions from Scratch
• Experience with positioning, messaging, and launch programs for complex B2B products
• Experience collaborating with Sales and Product teams
• Ground up mindset: Ability to wear multiple hats and grow a function from scratch with the aim to grow
• Strong technical capabilities