Growth Marketing Manager, Lifecycle

Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. As a Growth Marketing Manager, you will drive global marketing efforts to enhance demand and revenue growth through the design and optimization of lifecycle campaigns across various user segments.

Responsibilities:

• Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)
• Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
• Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Requirements:

• 7+ years of work experience
• 5+ years of experience in a marketing role designing and launching campaigns
• 3+ years of experience analyzing and taking action on the performance of marketing campaigns
• 3+ years of experience writing marketing briefs
• 3+ years of experience leveraging data and ML-driven techniques
• 10+ years of work experience
• 3+ years of email marketing/CRM experience
• 3+ years of B2B marketing experience
• Experience with Marketo, Salesforce, and/or Salesloft
• Experience collaborating with sales teams