Key skills
Lifecycle MarketingB2B SaaS ExperienceMarketing Automation ToolsCRM ProficiencyAudience SegmentationOperational StrengthCross-Functional CollaborationCommunication SkillsGoAIAnalyticsSaaSSalesforceCRMCommunicationCollaborationCustomer Success
About this role
Attentive is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. They are seeking a Lifecycle Marketing Manager to lead customer engagement strategies and lifecycle marketing programs aimed at enhancing customer retention and growth.
Responsibilities:
- Own the end-to-end lifecycle marketing strategy from onboarding through upsell, renewal, and advocacy
- Define priorities and roadmap for lifecycle initiatives, balancing proactive programs with incoming support requests
- Partner closely with the Senior Customer Marketing Specialist to translate strategy into execution and ensure timely delivery of lifecycle campaigns
- Own email strategy and calendar across teams, providing guidance and direction on one-time and automated communications
- Own audience segmentation and communication frequency using customer data and insights
- Serve as the primary lifecycle marketing partner to Product Marketing, Content, Customer Education, Customer Success, Events, and Marketing Operations and Analytics
- Intake, assess, and prioritize lifecycle-related requests from cross-functional partners in collaboration with the Senior Customer Marketing Specialist
- Align lifecycle programs with product launches, go-to-market motions, and retention and advocacy initiatives
- Define success metrics for lifecycle programs and evaluate impact against retention and expansion goals
- Analyze performance, share insights with stakeholders, and guide optimization and experimentation
- Continuously test, iterate, and evolve lifecycle programs to improve effectiveness and scalability
Requirements:
- 5+ years of experience in lifecycle marketing, growth marketing, or a related role, ideally in B2B SaaS
- Proven ability to own lifecycle strategy while partnering closely with execution-focused teammates to deliver results
- Experience prioritizing workstreams, managing intake, and balancing strategic initiatives with ad hoc support needs
- Advanced experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
- Strong understanding of audience strategy, lifecycle journeys, and cross-channel orchestration
- Excellent cross-functional communication skills with the ability to influence without direct authority