Product Marketing Manager - Devices
United States of America
Full-time
2 weeks ago
H1B Sponsor
Key skills
Go-to-Market StrategyProduct MarketingProject ManagementAnalytical SkillsCross-Functional CollaborationProactive OperationAI ToolsConsumer ProductsCommunicationIndependent WorkGoAILeadershipTeam LeadershipCollaborationSales
About this role
Lindawernerassociates is an established consumer technology organization seeking a Product Marketing Manager for a temporary assignment supporting its devices portfolio. The role focuses on go-to-market strategy, operational coordination, and strategic execution for device launches across multiple teams.
Responsibilities:
- Plan and execute GTM launches for new and existing products within the devices ecosystem
- Develop and implement marketing strategies that drive product adoption, engagement, and long‑term retention
- Analyze market trends, customer insights, and competitive signals to inform positioning and campaign development
- Partner closely with product, engineering, sales, data science, and marketing teams to align on launch requirements and business objectives
- Support recurring cross‑functional meetings, stand‑ups, and planning sessions tied to major device launches
- Ensure internal clarity across all stakeholders by maintaining consistent communication and documentation
- Manage timelines, deliverables, and reporting for assigned GTM initiatives
- Maintain operational rigor by coordinating schedules, tracking progress, and ensuring all workstreams remain on track
- Serve as a central point of coordination for launch‑related activities, including external partner collaboration
- Act as a strategic partner to team leadership, helping to identify gaps, anticipate needs, and support high‑priority initiatives
- Contribute to the development of marketing frameworks, messaging, and launch readiness plans
- Provide structured updates and insights to leadership to support decision‑making and launch preparedness
Requirements:
- Proven experience planning and executing GTM launches for consumer technology products
- Background in product marketing, marketing strategy, or related roles within the consumer tech industry
- Strong communication, project management, and analytical skills
- Ability to work independently, manage competing priorities, and collaborate effectively across cross‑functional teams
- Authorized to work in the United States
- English (Required)
- Experience in chief‑of‑staff‑style roles or broader strategic operations
- Familiarity with AI‑driven tools, emerging technologies, or multi‑device ecosystems
- Experience working across both physical and digital consumer products
- Demonstrated ability to operate proactively in fast‑moving, ambiguous environments