Principal Competitive Intelligence - Search - Product Marketing

Elastic, the Search AI Company, is seeking a Principal Competitive Intelligence Manager to join its Product Marketing organization, focusing on Search. This role involves analyzing the competitive landscape and providing actionable insights to enhance go-to-market strategies, ensuring Elastic remains competitive in a dynamic market.

Responsibilities:

• Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance
• Create clear, compelling, fact-based internal and external enablement materials - battlecards, bulletins, training, comparisons for blogs/websites - that tells the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence
• Track, analyze, and communicate competitive developments, providing timely responses to market changes and competitor actions
• Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation
• Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions
• Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations
• Effectively collaborate with product marketing, product management, and sales to craft competitive positioning strategies for new products and features
• Participate in industry events to monitor trends and advise on competitive shifts

Requirements:

• Understanding of the Search market, key players, technologies and trends
• Proven success in roles such as sales engineering, technical marketing, or competitive analysis, within the search industry
• Strong technical and analytical skills to assess competitive solutions, features and strategies and propose effective responses
• Experience translating technical features into compelling business value for diverse audiences
• Ability to build relationships and work effectively with teams across the company, including sales, marketing, engineering, and leadership
• Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively
• Background in engineering, computer science, or equivalent experience is helpful but not required