Product Marketing Lead - MetaMask (Prediction Markets/Sports)

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. They are seeking a strategic, data informed, and user obsessed Product Marketing Lead to shape the growth and positioning of MetaMask’s Prediction Markets and Trading experiences.

Responsibilities:

• Define and execute end to end GTM strategy for Prediction Markets and Trading across global markets > from opportunity sizing and positioning to launch and lifecycle optimization
• Partner with Product Leads to shape roadmap priorities grounded in user behavior, regulatory context, and competitive trends across sports betting, sports tech, and gambling
• Serve as a strategic thought partner to Product and Growth, ensuring user needs and market realities guide decision making
• Influence long term product strategy and monetization models through segmentation, market research, and competitive intelligence across both web3 and traditional betting ecosystems
• Lead product and feature launches with narratives tailored to bettors, sports fans, market speculators, and emerging onchain users
• Drive lifecycle marketing initiatives that increase awareness, activation, and repeat usage across Prediction Markets and Trading funnels
• Collaborate with Growth and Analytics to identify friction points and opportunities within user journeys, and translate insights into programs that move key metrics (eg conversion, liquidity, market depth, volume)
• Ensure strong testing, measurement, and iteration across all programs
• Strengthen MetaMask’s reputation as a trusted, innovative, and user first brand in the onchain prediction markets space
• Lead or support education, community, and influencer (KOL) programs that build confidence among betting and prediction market audiences entering web3
• Ensure consistent storytelling across all surfaces, from lifecycle communications to content and brand campaigns

Requirements:

• 6+ years of experience in product marketing, ideally in prediction markets, sports betting, gambling or sports tech
• Proven success leading complex product launches and lifecycle program with measurable results
• Strong strategic thinking and ability to simplify complex products into clear narratives that resonate with betting or market oriented users
• Analytical, experiment minded, and comfortable using data to inform decisions
• Excellent cross functional communication, influence, and project leadership
• Genuine curiosity about or experience with web3, DeFi, or onchain user behavior — or enthusiasm to apply prediction market expertise to a crypto environment