Product Marketing Manager - AI Datacenter Software & Services

Penguin Solutions is a company focused on growing the AI datacenter business, and they are seeking a Product Marketing Manager to develop positioning and messaging for their software and services. This role involves working with cross-functional teams to enhance go-to-market strategies and engage with IT buyers effectively.

Responsibilities:

• Positioning & Messaging for Penguin Solutions’ software portfolio
• Develop positioning and messaging that engages target buyers in the Enterprise IT and Cloud Solution Provider space
• Validate messages with customers, partners, and industry analysts; incorporate customer evidence
• Train internal and external teams on product features and benefits, key messages, and value propositions
• Software and Services Launches
• Develop and manage launch plans, including cross-functional implementation
• Own the software and service launch process; ensure organizational readiness and successful go-to-market execution
• Content Development and Enablement
• Author whitepapers, demand generation assets, and sales enablement materials in collaboration with Product Management, Services, Engineering and Marketing
• Codify Sales Plays to scale sales capability and ensure consistent messaging and customer engagement
• Train Sales and partners teams on Sales Play use and incorporate feedback to refine
• Identify customer references and document use cases, either named or anonymized, to demonstrate customer evidence and empirical examples
• Market Insights & Analysis
• Conduct win/loss analysis through customer interviews, surveys, or other empirical inputs
• Track select competitive solutions and competitors’ messaging and marketing strategies
• Distill and curate key learnings to contribute to future sales and marketing direction and messaging
• Present insights and recommendations to Sales, Product Management, Marketing and P&L leaders

Requirements:

• 5+ years of experience in product marketing, product management, or similar roles with B2B software; AI and HPC infrastructure experience preferred
• Track record of marketing enterprise software and datacenter hardware technologies
• Direct experience with customer engagement and development of customer relationships
• Bachelor's degree in engineering, marketing, business or related
• Ability to lead cross-functional initiatives, drive consensus, and align on priorities
• Understanding of enterprise software stacks, ideally emerging AI technology stacks, and related applications – cybersecurity, Kubernetes, Slurm, etc
• Ability to develop clear, consistent and credible messages that resonate with customers including specific industries or verticals
• Analytical and research-based approach to messaging and positioning
• Ability to work independently and drive outcomes
• Excellent communication, presentation and writing skills