Senior Manager, Marketing Communications

TechnipFMC is committed to driving real change in the energy industry. The Sr. Manager, Marketing Communications – Subsea role is pivotal in driving product awareness, adoption, and customer engagement through compelling storytelling and effective communication strategies.

Responsibilities:

• Develop and execute strategies to bring products and solutions to market through effective launches and communication plans, including media outreach, social media campaigns, email marketing, and thought leadership content
• Guide, create and deliver compelling product messaging and content that communicates value to the market, resonates with target audiences and drives product adoption
• Collaborate with product marketing and sales teams to understand product features, benefits, and target market to develop effective communication strategies
• Monitor industry trends and competitive landscape to identify opportunities for product messaging and communication
• Gain and maintain Subsea business knowledge
• Support VoC initiatives and programs
• Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy
• Collaborate with the communications operations team to measure and analyze the effectiveness of communications campaigns and provide insights for optimization
• Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams
• Guide or direct resources within other teams not under direct management control

Requirements:

• Ten or more years of B2B technology marketing experience
• A minimum of five to seven years in marketing or similar roles
• Bachelor's degree in marketing, communications, business, or a related field
• Knowledge of public relations and media relations best practices
• Experience with content management systems and marketing automation platforms
• Ability to provide examples of go-to-market strategies and programs for prior roles with the corresponding impact to revenue contribution
• Experience in creating marketing campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, offline, and print
• Strong interpersonal skills to work collaboratively
• Strong influencer skillset across a broad spectrum of stakeholders
• Strategic thinker with the ability and the skillset to see the bigger picture as well as understanding the details of campaigns
• Strong process management skills with the ability to self-motivate and prioritize efforts among multiple projects
• Advisory and consultative skillset to provide guidance to our content authors and contributors
• Experience in the energy sector preferred