Product Marketing Manager

Lexipol is a mission-driven company dedicated to enhancing public safety through technology. The Product Marketing Manager will drive customer activation and engagement through in-product campaigns, support go-to-market strategies for new product launches, and ensure consistent messaging across all customer interactions.

Responsibilities:

• Develop and execute in-product campaigns (e.g., tooltips, modals, guides, notifications, banners) to drive awareness, adoption, upsell, and cross-sell
• Use product analytics tools to identify friction points and opportunities for in-app engagement and lifecycle improvements
• Design messaging and experiences that enhance the user journey without disrupting workflow
• Create and manage A/B experiments to optimize activation and retention
• Support the Director of Product Marketing in developing GTM plans for new products and major feature releases
• Partner with Solutions, CX, Sales Enablement and Marketing teams to coordinate launch messaging across in-product surfaces, email, and other lifecycle channels
• Contribute to launch briefs, positioning updates, and post-launch optimization plans
• Ensure in-product communication aligns with GTM assets and external messaging
• Work closely with Solutions Management to align on in-product priorities and build transparency so cross-functional teams maintain awareness of active tests, experiments, and in-product initiatives
• Analyze and share insights, experiment results, and best practices
• Partner with Data Services and RevOps to connect product engagement to business outcomes (pipeline, retention, expansion)
• Refine GTM playbooks, templates, and best practices to ensure consistency, efficiency, and repeatable success across all product lines

Requirements:

• 5+ years of experience in B2B SaaS product marketing
• Demonstrated success driving cross-sell and feature adoption through in-product messaging systems (e.g., Pendo, Appcues, Intercom)
• Proficiency in product analytics tools (e.g., Pendo, Amplitude, Mixpanel, GA4) and experimentation frameworks
• Experience collaborating with cross-functional teams including product, engineering, and customer experience
• Strong analytical skills and experience making data-informed decisions
• Excellent written and verbal communication skills with the ability to turn insights into compelling narratives
• Familiarity with PLG frameworks Product-led growth (is a GTM strategy) and customer lifecycle mapping
• Understanding of packaging or segmentation strategies
• Experience in GovTech, public safety, or mission-driven SaaS markets