Growth Marketing Lead

Jerry.ai is a pre-IPO startup redefining how people manage car ownership through an AI-powered app. They are seeking a Growth Marketing Lead to drive scalable customer acquisition through paid marketing, focusing on optimizing and expanding their Google marketing channels.

Responsibilities:

• Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically
• Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance
• Allocate and manage budget for each campaign to maximize ROAS
• Strategize the full-funnel marketing road map to achieve long-term exponential growth
• Lead new channel expansion with innovation, thoughtfulness and rigor
• Expand the growth team with exceptional talented junior marketers

Requirements:

• 3+ years of experience in digital performance marketing, including 2+ years of hands-on ownership of paid search and google channels (campaign set up, experimentation, bidding, creative testing, and measurement)
• 2+ years of strategic consulting background (ideally MBB or equivalent), with demonstrated ability to structure complex problems, prioritize and communicate clearly
• Strong quantitative analytical ability working with full-funnel metrics (CAC, LTV, ROAS, incrementality) and a knack for storytelling through data
• Proven ability to design and execute experiments end to end: forming hypotheses, defining success metrics, running tests, interpreting results, and scaling what works
• Deep technical acumen of paid growth ecosystem
• Ability to thrive in an ambiguous and fast-paced environment
• Ownership mentality - you are not satisfied with 'good enough'