Sr. Director, Product Marketing

Alkami Technology is a leading cloud-based digital banking solutions provider for financial institutions in the United States. The role involves owning product marketing strategy, leading a team of product marketers, and driving market adoption and revenue growth through effective positioning, messaging, and go-to-market execution.

Responsibilities:

• Own end-to-end product marketing strategy across all three lines of business
• Serve as the functional leader for Product Marketing while remaining hands-on in execution
• Establish PMM priorities, operating rhythms, and success metrics
• Develop clear, differentiated positioning and messaging frameworks by product, segment, and persona
• Translate complex digital banking technology into compelling, outcome-driven value for banks and credit unions
• Lead GTM strategy and execution for new products and major releases
• Define launch tiers, target segments, use cases, and success metrics
• Partner cross-functionally to ensure strong internal and external launch readiness
• Own pricing and packaging strategy across the platform in partnership with Product, Finance, Sales, and RevOps
• Design packaging architectures, pricing models, bundles, and tiers aligned to customer value
• Conduct pricing research, competitive analysis, and win/loss insights
• Develop internal guidance and external narratives for pricing changes
• Create high-impact enablement assets including pitch decks, solution briefs, battlecards, demo narratives, and value tools
• Partner with Sales and Customer Success to support pipeline, expansion, and strategic deals
• Establish a strong voice-of-customer and voice-of-market discipline
• Own competitive positioning and objection-handling strategies
• Lead, coach, and develop a small, high-performing product marketing team
• Define best practices, standards, and career growth for PMM

Requirements:

• 8–12+ years of experience in Product Marketing or GTM roles for B2B SaaS
• Experience leading or acting as Head of Product Marketing
• Proven ownership of pricing and packaging strategy
• Deep expertise in positioning, messaging, launches, enablement, and competitive intelligence
• Strong cross-functional leadership skills
• Comfortable operating as a player/coach in a growth-stage environment
• Experience in fintech and/or digital banking technology, including digital banking platforms, onboarding/account opening, or data and marketing solutions
• Experience selling to community and regional banks and credit unions
• Familiarity with regulated or compliance-driven markets