Senior Manager, Marketing Operations & Analytics

Expel is a company focused on optimizing marketing operations through technology. They are seeking a Senior Manager of Marketing Operations & Analytics to architect their marketing technology ecosystem and drive operational excellence, enabling the revenue engine to run efficiently.

Responsibilities:

• Architect and optimize the marketing technology ecosystem that drives revenue growth
• Build seamless integrations between Marketo, Salesforce, and 6sense, creating data architectures that enable sophisticated measurement and automation
• Design scalable data models, automated workflows, and ETL pipelines that support advanced lead lifecycle management and account-based strategies
• Develop attribution models and measurement frameworks that connect marketing investments to pipeline and revenue outcomes
• Enhance ABX strategies through improved data integration and account insights in collaboration with Revenue Marketing
• Create executive dashboards and conduct deep-dive analyses on funnel performance
• Build predictive models for lead scoring and account prioritization
• Establish data governance frameworks that ensure accuracy across all systems while maintaining GDPR and CCPA compliance
• Partner with Strategic Finance on pipeline forecasting and marketing mix modeling
• Lead technology evaluation and implementation, manage vendor relationships, and develop comprehensive documentation for self-service analytics
• Train and enable teams on marketing technology platforms and best practices

Requirements:

• 7+ years of marketing operations experience within enterprise SaaS environments
• 5+ years developing and executing ABX strategies including account segmentation, personalized campaigns, and sales alignment
• A proven track record of building and scaling marketing operations functions with demonstrated pipeline impact
• Expert-level Marketo administration
• Advanced Salesforce proficiency including API capabilities and complex integrations
• Deep experience with 6sense or similar ABX platforms for intent data modeling and account orchestration
• Strong SQL and Python/R programming skills enable complex data analysis and automation
• Knowledge of multi-touch attribution methodologies, ETL/ELT tools, and iPaaS platforms like Workato
• Systems thinking to design complex architectures
• Advanced analytical capabilities
• Strategic mindset balancing vision with practical implementation
• Excellence in translating business requirements into technical solutions
• Presenting complex insights to executives
• A Bachelor's degree in Marketing, Business, Computer Science, Data Science, or equivalent experience
• Marketing automation and CRM certifications