Sr. Manager, Subscription Marketing

iHerb is a multi-billion dollar global powerhouse in health and wellness, seeking a Sr. Manager of Subscription Marketing to drive growth and retention for their Autoship & Save program. This role involves leading marketing strategies, executing campaigns, and collaborating cross-functionally to enhance customer experience and maximize subscription value.

Responsibilities:

• Lead development and execution of go-to-market strategies for the Autoship & Save program: acquisition of new subscribers, conversion of one-time buyers to subscribers, and retention of existing subscribers
• Lead overall vision of the core product offering and features, evolving the program with AI into a more intelligent service
• Conduct customer surveys and gather insights from end users to improve the experience
• Partner cross-functionally with product, merchandising, operations, analytics, and finance to define target segments, offer structures (discounts, delivery frequency, promotions), and customer experience enhancements
• Define, monitor, and analyze subscription-specific KPIs: sign-up rate, churn, retention, average order value (AOV), incremental revenue, and lifetime value (LTV)
• Identify the next wave of countries to roll out the service among the 180+ countries where iHerb does business, and partner with cross-functional teams to execute
• Partner with creative and content teams to craft compelling messaging, visuals, and campaigns that highlight the value of Autoship & Save (e.g., convenience, savings, consistency)
• Coordinate A/B testing and experimentation roadmaps to improve subscription conversion and retention
• Stay up-to-date with subscription commerce best practices, competitive trends, and innovations to continuously evolve iHerb’s Autoship & Save experience

Requirements:

• 10+ years of marketing experience, ideally in e-commerce or subscription-based models
• Proven ability to manage customer lifecycle marketing — acquisition through retention
• Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI)
• Experience running and analyzing A/B and multivariate tests
• Excellent collaboration and communication skills; experience working cross-functionally
• Comfortable operating in a fast-paced, global, data-driven environment
• Strong communication skills: listening, verbal, and written
• Proven cross functional team leader with the ability to effectively interact and present at all levels, including Senior Management and Executive level
• Must be able to motivate, develop, and direct teams from across the world
• Highly proficient in web/digital analytics
• Experience with direct-to-consumer brands
• Asana, Confluence, Jira experience
• Bachelor's Degree in Marketing or related field, or a combination of education and equivalent work experience