Product Marketing Lead

Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. They are seeking a Product Marketing Lead to refine the company's positioning and messaging, drive launch strategies, and collaborate with teams to create integrated campaigns that enhance brand awareness and customer engagement.

Responsibilities:

• Refine Haus’ positioning, messaging, and narrative across all products and customer segments
• Work on competitive intelligence, market research, and customer insights to inform product direction and GTM strategy
• Partner closely with Product, Engineering, and Science to influence roadmap priorities and translate technical capabilities into compelling customer value
• Drive launch strategy and execution, ensuring every release lands with clear impact and measurable outcomes
• Support the sales enablement engine, including playbooks, pitch materials, demos, and training programs
• Collaborate with Demand Generation, Content, and Brand on integrated campaigns that drive awareness, pipeline, and expansion
• Work to create a consistent framework for value propositions, audience segmentation, and pricing and packaging
• Track and communicate product performance, market trends, customer adoption, and competitive shifts to leadership
• Work to help us develop a successful Analyst Relations strategy

Requirements:

• 4 or more years of experience in Product Marketing or technical fields (Product Management, Sales Engineering, etc), including leadership roles within high growth B2B SaaS companies
• Strong command of the growth marketer mindset, as you will be marketing the Haus product to growth marketers
• Deep experience defining positioning, messaging, and narratives in competitive or emerging markets
• Demonstrated ability to partner with Product and Engineering leaders to influence strategy and roadmap decisions
• Highly skilled at designing and running launch processes that drive measurable business outcomes
• Strong command of sales enablement, including building content, training programs, and repeatable GTM motions
• Experience supporting enterprise sales cycles and creating materials tailored to technical and executive audiences
• Strong analytical skills and comfort working with data, customer research, and competitive intelligence
• Excellent communication skills with an ability to simplify complexity, tell compelling stories, and influence cross-functionally
• Familiarity with analytics, AI, or data infrastructure products is a strong plus
• Experience with Haus
• Experience with Looker, Tableau, or Sigma (bonus points for all three!)
• Knowledge of the direct to consumer space an added bonus