Siemens Healthineers is pioneering breakthroughs in healthcare and is looking for a Senior Global Product Marketing Manager to lead global product marketing strategy for their FullScale managed services. This role involves shaping the positioning and go-to-market strategy to drive adoption and revenue growth in oncology.
Responsibilities:
- Craft and champion the global positioning for Managed Services — defining the clinical, operational, and financial value that FullScale brings to enterprise‑level cancer centers. You’ll develop differentiated narratives, ROI frameworks, and messaging that resonate from the C‑suite to clinical operations
- Lead global Go‑to‑Market (GTM) strategy across segmentation, target account strategy, packaging, and cross‑portfolio integration. You’ll empower regional marketing teams with activation plans and toolkits that drive clarity, consistency, and impact
- Partner closely with Commercial, Product, and Customer Success teams to build high‑impact sales enablement — executive‑ready value decks, proof points, objection handling, competitive insights, and real‑world success stories
- Establish a global reference strategy, securing testimonials, case studies, and customer champions. Lead evidence‑based storytelling through conference participation at events like ASTRO and ESTRO, supporting thought leadership and market visibility
- Serve as the connective tissue between Product, Strategy, and Field teams — ensuring the Managed Services roadmap reflects real‑world opportunity, customer reality, and market signals
Requirements:
- 6–10 years in Product Marketing, Strategic Marketing, or Commercial Strategy
- Experience with SaaS, enterprise software, or managed services business models
- Strong business acumen, especially with subscription economics and pricing
- Proven success influencing and leading cross‑functional teams
- Excellent executive‑level communication and storytelling abilities
- A passion for transforming healthcare through digital innovation
- Willingness to roll up your sleeves and do whatever is necessary; general manager / owner mentality and an entrepreneurial drive; demonstrated ability to have fun and inspire team members to enjoy work, be action-oriented and stretch their imagination
- Experience in Healthcare IT, clinical workflows, or oncology