Sr. Customer Marketing Manager - Startups

Vercel is a company that provides developers with tools and cloud infrastructure to enhance web performance. They are seeking a Senior Customer Marketing Manager to establish a startup-focused marketing function that amplifies success stories and advocates for their platform through compelling content and community engagement.

Responsibilities:

• Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams
• Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities
• Partner with the events team to highlight customer voices at industry events and webinars. Support community-building efforts that foster peer-to-peer learning among customers
• Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy. Act as the internal champion for customer perspectives
• Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points
• Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback

Requirements:

• 6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in startup or developer-focused environments
• Proven track record building customer advocacy programs for technical audiences or early-stage companies
• Exceptional ability to craft technical narratives that resonate with developers while demonstrating business value
• Experience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)
• Talent for making complex technical concepts accessible and compelling across different audiences
• Comfort engaging with technical audiences and understanding developer workflows, tools, and priorities
• Ability to build authentic relationships with founders and engineering leaders
• Thrives in fast-paced, ambiguous environments where you need to build programs from scratch
• Have experience marketing to developer communities or running technical content programs